Land Rover Frisco is excited to announce the launch of the new Land Rover Range Rover Velar! The Range Rover Velar is the fourth member of the Range Rover family.
In order to properly introduce the Range Rover Velar to the people of North America, Land Rover has put together a marketing campaign. It kicks off with key media partnerships that coincide with the Range Rover Velar’s target customers’ “passion points” (for example, business, design, style, and technology). These partnerships include The Wall Street Journal, Robb Report, and Cool Hunting.
Land Rover is also entering a partnership with Conde Nast. This partnership aims to create a very real connection between their audience and the Range Rover Velar. As part of the partnership, the Range Rover Velar will be on display throughout the New Yorker Festival October 6 – 8. Conde Nast will also integrate the Range Rover Velar into videos that will be shown across digital channels for The New Yorker.
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” Kim McCullough, Jaguar Land Rover North America Vice President of Marketing, said. “The Range Rover Velar brings a new dimension of modernity, elegance, and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”
Magazines such as Architectural Digest, Vogue, GQ, and WIRED are going to create custom content that will highlight design trends showcased throughout the Range Rover Velar and influenced its design. A 30-second television commercial has already been produced and will show on major networks and Hulu starting mid-September.
Other aspects of the marketing campaign include an advertisement in Times Square and “mobile ad placements through Verve.”
The Range Rover Velar is available now in North America! Contact us at Land Rover Frisco to learn more about how it could work for you!