Jinsop Lee Evaluates New Velar

The new Range Rover Velar is going on the market soon! Land Rover Frisco can’t wait to share it with you. Recently, Land Rover had Design Thinking Consultant, Jinsop Lee, evaluate the new Range Rover Velar and give his take on its incredible design.

Jinsop Lee believes in a design approach that appeals to all five senses. He calls this way of evaluating design the “multisensory experience”.

When Jinsop Lee first met the new Range Rover Velar his initial reaction was that “the car has very handsome proportions” and he “could clearly see how much the designers had put into the details.”

Jinsop Lee described his way of approaching design by talking about sandwiches, “A great sandwich should have both hot ingredients and cold ingredients. Now another type of balance you’ll find in a great sandwich is when you bite into it. It’ll feel both crunchy, but the inside will be soft and moist, and all of these senses combined form to create a great sandwich.”

“When I first entered the Velar I noticed textures, feelings, and concepts that had been put together and balanced extremely well,” Jinsop Lee continued.

“So one of the great surprises was the steering wheel. Now of course I expected the steering wheel to be wrapped in something luxurious and soft, and it was. In the middle of that leather is a thin ring of metal, and visually it’s great because you can see something cold and hot in the middle of that plushness, but also, you can feel it. When you run your hands along the steering wheel in the middle of that comfort, the softness, you can feel a little bit of the cold of metal.”

“When you look at the overall design of the Range Rover Velar, you have this strong, proud exterior. You’ve got this high-tech interior that at the same time is cozy and welcoming, and it’s peaceful and quiet inside. You can really see that the Range Rover Velar was designed for the multisensory experience.”

Interested in learning more about the Range Rover Velar and how it fits into your lifestyle? Contact us at Land Rover Frisco! We cannot wait to connect with you!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Range Rover Explores Pacific Northwest

Land Rover has teamed up with Magnum Photos once again to bring another series of photographs for ‘Ultimate Vistas.’ This time, Land Rover and Magnum Photos have partnered with photographer Michael Christopher Brown to highlight landscapes from the United States’ Pacific Northwest.

Brown started his trip in Portland, Oregon behind the wheel of a production Land Rover Range Rover 5.0-liter V8 Supercharged and headed north towards Washington state.

The Range Rover was the perfect vehicle for the road trip because of its exceptional versatility. The Range Rover drove perfectly through snow, sand dunes, and rocky hillsides as Brown searched both urban and rural parts of the Northwest to photograph incredible vistas.

Along the route, Brown and his crew stopped along Chuckanut Drive, climbed Mount St. Helens, Mount Rainier, and Mount Baker (all active volcanoes), and visited Strawberry Hill in Skagit Valley. From there the crew moved on to Seattle until they drove along the Pacific coast. Finally, they took a ferry to the remote San Juan Islands.

“I’m often driving off-road to go mountain biking, snowboarding, or hiking and having a vehicle that can handle confidently a variety of road and off-road conditions is key,” Brown said. “I always have a plan for a shoot but it’s important to remain open to other possibilities and the Range Rover allowed us to do that. Often the best pictures happen on the way and way back from a shoot. And while on the shoot, sometimes if I just stop what I’m doing and look around there are often unexpected, serendipitous surprises!”

The images Brown captured are extraordinary and really capture the essence of the Pacific Northwest. We are proud to partner with Michael Christopher Brown and Magnum Photos to help create such magnificent works of art.

For more information on the Land Rover Range Rover, contact us at Land Rover Frisco! We cannot wait to talk with you about your next Land Rover.

Land Rover Experience Kyalami

Located in the heart of Sandton, South Africa, Kyalami boasts steep slippery inclines, ruts, open ground and deep water, and articulation tracks for you to test! If you love to travel and enjoy new cultures and scenery, or you are an adrenaline junkie looking for your next adventure, sign up for Land Rover Experience Kyalmani!

land-roverf-october-2

By participating in their training courses you will be trained by experts. Every one of Land Rover Experience Kyalami’s experts are highly experienced and trained to make sure you get the best out of your Land Rover. They offer courses ranging from First Aid and Skid Control to Recovery Techniques, in addition to their thrilling driving courses.

Come by yourself, or bring your team! Land Rover Experience Kyalami offers team building events and convoy-based driving adventures. Their expert planning team can even customize your visit just for you. If you prefer to add in some Go-karting or paintball, they can do that too!

The Half Day Off-Road Introductory Course is great to introduce you to 4×4 driving. They start with a quick 45-minute theory lesson that will go over standard vehicle setup and how to handle your vehicle when you take a trip off-road.

After the theory lesson you will work with an instructor during a 3-hour practical drive. This drive includes hill ascents, hill descents, traversing a side slope, driving through ditches and rutted tracks, deep water wading, and discussion of all major road surfaces. All of this while enjoying the ambiance Kyalami is offering.

After the half day course, you are ready for the Full Day Course! This course lasts 7 hours and focuses on using the Land Rover’s different drivetrains and driving techniques.

South Africa boasts landscapes you cannot imagine anywhere else. You may need training so you can embark an amazing South African expedition, or just want to steady your off road driving. Land Rover Experience Kyalami wants to serve you.

Jaguar Land Rover and Ford Run “Talking” Car Trial

Self-driving cars a thing of the future? It could happen sooner than you think! Jaguar Land Rover and Ford are currently embarking on the first trials of this kind, and the United Kingdom wants to have self-driving vehicles by the end of 2020.

Jaguar Land Rover and Ford are testing cars that “talk” to one another. The hope is that by communicating with each other, cars will be able to eliminate accidents and cut down drive times by automatically putting you on the most efficient route.

Over the next four years, Jaguar Land Rover plans to manufacture more than 100 vehicles to be used as research to, hopefully, further the technology needed for self-driving vehicles.

Vehicles that speak to each other and connect with different types of technology will be able to adjust their speeds to miss fewer traffic lights, and will know if another vehicle suddenly hits its breaks.

They will be able to let other cars know their breaking status, steering-wheel position, speed, which lane they are in, and other data. In short, vehicles will be so in tune with every vehicle around them that you will not have to worry about accidents.

A lot of vehicles already have different kinds of technology that can detect their surroundings, but it is limited. It often cannot see past a few car lengths away. The technology being tested by Jaguar Land Rover and Ford is still imperfect and will need more time and energy focused on it to create vehicles that can safely transport their inhabitants.

However, this trial is just the start of a new era of vehicle we hope to see on the roads very soon. Self-driving cars may seem to be a little futuristic, but if something can be created to lower or eliminate the amount of vehicle accidents every year, it is probably worth our attention.

land-roverf-october-1

New Land Rover Special Vehicle Operations Paint Facility

Land Rover has built a brand new Special Vehicle Operations paint facility that will deliver cars with almost limitless paint options. Customers will be able to select any color and any finish.

The vehicle starts in the top notch body shop where it is cleaned thoroughly to pave the way for a perfect paint application. Once the vehicle is cleaned, it is hand sprayed by a master painter to guarantee optimum coverage. Then two cutting edge robots apply a perfect finish across the entire vehicle. This is done with absolute precision, measured down to the last micron.

The vehicle is then dried in the over and then cooled to the correct temperature to make sure the protective top coat will adhere perfectly. Once the clear protective top coat has been applied it is cured in the main oven. Finally, the vehicle enters the audit facility where it is thoroughly checked for an outstanding paint finish and uniformity.

Land Rover is always striving to offer more advanced paint technologies. This is implemented in many ways, including duo tone finishes and ChromaFlair.

Duo tone adds to the individuality and customization of the vehicle. Customers can choose complementing colors to really refine and personalize.

The ChromaFlair finish adds to the customers’ personal tastes. This finish includes pigments that exhibit a wide range of hue. This gives vibrant colors a color change when you look at it from different angles and in different levels of light.

This facility was built based on the principals of technology, craft, and environment. By using state of the art equipment, expert technicians, and a sustainable environment, vehicles are treated with the utmost care and detail.

By using the Special Vehicle Operations Premium Paint Palette, customers are offered greater individuality and appearance. The SVO state of the art paint facility has almost infinite ability to match any color. Their state of the art mixing technology allows customers to request any hue. They are only limited by their imagination.