Bear Grylls and six members of the British Royal Navy Parachute Display Team tested Land Rover’s new Intelligent Seat Fold Technology by freefalling from 13,000 feet at 125 mph while configuring the seven seats of an All-New Land Rover Discovery via a smartphone.
In just 14 seconds, this brand new technology will allow the owner to remotely adjust the seats from anywhere in the world with the use of a smartphone. This eliminates the need for the owner to manually configure them, saving them time and effort.
Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery, in addition to adjusting the two seats up front. This new feature will allow owners to configure the seats in their vehicle while doing everyday things; such as waiting in line at the grocery store, or enjoying a child’s sporting event.
“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”
“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”
“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”