InMotion Works to Change Mobility

Jaguar Land Rover’s mobility services business, InMotion, recently announced they will be investing in Lyft! Lyft is the quickest growing rideshare company in the United States.

Lyft was originally founded in 2012 as a way to bring people together using better transportation. Lyft is available in 350 cities nationwide and is the preferred ridesharing service by drivers and passengers. Lyft is dedicated to creating positive change in every city they service.

InMotion originally invested in the Detroit-based digital carpool business, SPLT. SPLT works with Lyft in providing medical transport for non-emergencies. This sparked InMotion’s interest in Lyft.

InMotion plans to invest 25 million dollars in Lyft that will go to support expansion and technology plans. In addition, InMotion’s investment supply Lyft drivers with a number of Land Rover and Jaguar vehicles and will allow InMotion Ventures to test and develop their mobility services.

“We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face,” Sebastian Peck, InMotion Managing Director, said. 

“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

“This is a strategic investment for both parties as we focus on innovating new mobility solutions to our customers,” Hanno Kirner, Executive Director of Corporate and Strategy, said. “Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

InMotion, powered by Jaguar Land Rover, is dedicated to investing in innovations that change the way we use transportation by investing in companies with high-growth in the mobility and smart transportation market.

In addition, InMotion works with Jaguar Land Rover business to create and develop new products that will contribute to an incredible unforgettable experience for new and existing Jaguar Land Rover customers.

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Land Rover BAR Team is Ready to Win

It is finally here! It is time for the Land Rover BAR Sailing Team to compete for the America’s Cup! The Land Rover BAR Team is led by Sir Ben Ainslie, and they are more ready than ever to compete and take home the cup!

Located in Bermuda, the America’s Cup sailing competition features teams that have analyzed data, designed specialized equipment, and pushed boundaries. This year’s competition is sure to be thrilling to watch. The teams can reach speeds of over 60mph with boats that literally fly above the surface of the water.

The Land Rover BAR team and Land Rover have been working together for two years to design the boat the team will be using. Land Rover’s engineers and designers have thought through every scenario, designed a steering wheel using Human Machine Interface technologies, and implemented e-ink display screens. The Land Rover BAR team is definitely capable of bringing home the oldest trophy in international sport competition.

“As pioneers in the car industry we couldn’t thin of a better opportunity than to support the British America’s Cup team in their quest to win the hardest, and indeed oldest sporting trophy,” Mark Cameron, Land Rover Experiential Marketing Director, said. “Land Rover has been involved in sailing for a number of years, therefore being a part of the pinnacle event and having the opportunity to put our knowledge and expertise into the R1 race boat is a great showcase of a true industry collaboration between marine and automotive.”

“It has been a pleasure and privilege to help Ben and his Land Rover BAR team make it this far, and we can’t wait to see them competing in the Cup itself. Land Rover will be offering its full support from around the globe and we wish the team the best of luck.”

The America’s Cup qualifying rounds started May 26. One of six teams will be eliminated before the playoffs begin on June 4.

Range Rover: How Fast Can it Go?

The Land Rover Range Rover Sport SVR is a special vehicle. Built with incredible performance, the Land Rover Range Rover Sport SVR lives up to the hype. Jaguar Land Rover recently put the Land Rover Range Rover Sport SVR through a series of tests on several different terrains.

Their goal was to highlight the outstanding performance and capability of the standard Range Rover Sport SVR by seeing how long it took to go from 0-100kph. The different terrains included asphalt, grass, gravel, snow, mud, and sand.

The Range Rover Sport SVR used Michelin 275/45 R21 All-Season tires and the Land Rover Terrain Response 2 system. Both of these come standard with the Range Rover Sport SVR.

The Range Rover Sport SVR was taken to six different locations in Europe, all different terrains, to test its performance and the capability of the Terrain Response 2 system. When the Terrain Response 2 system is in use it will automatically select the best driving conditions for the appropriate terrain. You are also able to manually select a mode if you see a different condition coming ahead.

The first test was asphalt. The Range Rover Sport SVR was tested on the Rockingham Motor Speedway in Corby, UK. The Dynamic mode was used, and the Range Rover Sport SVR made it 0-100kph in 4.7 seconds.

The second test was wet grass. This test was located at the Land Rover Experience, Rockingham Castle Estate, UK. The Terrain Response 2 system used the Grass/Gravel/Snow mode, and the trip was made in 5.5 seconds.

Next, the gravel test. The Range Rover Sport SVR used the Grass/Gravel/Snow mode, while driving in Selar Pit, UK, and went 0-100kph in just 5.3 seconds.

For the snow test, the Range Rover Sport SVR went to Jaguar Land Rover’s winter testing facility in Arjeplog, Northern Sweden. Driving in Grass/Gravel/Snow mode, the Range Rover Sport SVR completed the test in 11.3 seconds.

One of the Land Rover all-terrain testing centers, Walter’s Arena, UK, was the location of the mud test, in typical British driving conditions. The Terrain Response 2 system used the Mud and Ruts mode and the Range Rover Sport SVR made the trek in 6.5 seconds.

The last test, sand, took place on the Pendine Sands at Carmarthen Bay in South Wales. Using the Sand mode, the Range Rover Sport SVR quickly accelerated and went 0-100kph in 5.5 seconds.

This speed test for the Range Rover Sport SVR easily showcased its performance and versatility. With Land Rover’s passion to create luxury vehicles without compromising performance, you really cannot go wrong!

Land Rover Experience Kyalami

Located in the heart of Sandton, South Africa, Kyalami boasts steep slippery inclines, ruts, open ground and deep water, and articulation tracks for you to test! If you love to travel and enjoy new cultures and scenery, or you are an adrenaline junkie looking for your next adventure, sign up for Land Rover Experience Kyalmani!

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By participating in their training courses you will be trained by experts. Every one of Land Rover Experience Kyalami’s experts are highly experienced and trained to make sure you get the best out of your Land Rover. They offer courses ranging from First Aid and Skid Control to Recovery Techniques, in addition to their thrilling driving courses.

Come by yourself, or bring your team! Land Rover Experience Kyalami offers team building events and convoy-based driving adventures. Their expert planning team can even customize your visit just for you. If you prefer to add in some Go-karting or paintball, they can do that too!

The Half Day Off-Road Introductory Course is great to introduce you to 4×4 driving. They start with a quick 45-minute theory lesson that will go over standard vehicle setup and how to handle your vehicle when you take a trip off-road.

After the theory lesson you will work with an instructor during a 3-hour practical drive. This drive includes hill ascents, hill descents, traversing a side slope, driving through ditches and rutted tracks, deep water wading, and discussion of all major road surfaces. All of this while enjoying the ambiance Kyalami is offering.

After the half day course, you are ready for the Full Day Course! This course lasts 7 hours and focuses on using the Land Rover’s different drivetrains and driving techniques.

South Africa boasts landscapes you cannot imagine anywhere else. You may need training so you can embark an amazing South African expedition, or just want to steady your off road driving. Land Rover Experience Kyalami wants to serve you.

New Land Rover Special Vehicle Operations Paint Facility

Land Rover has built a brand new Special Vehicle Operations paint facility that will deliver cars with almost limitless paint options. Customers will be able to select any color and any finish.

The vehicle starts in the top notch body shop where it is cleaned thoroughly to pave the way for a perfect paint application. Once the vehicle is cleaned, it is hand sprayed by a master painter to guarantee optimum coverage. Then two cutting edge robots apply a perfect finish across the entire vehicle. This is done with absolute precision, measured down to the last micron.

The vehicle is then dried in the over and then cooled to the correct temperature to make sure the protective top coat will adhere perfectly. Once the clear protective top coat has been applied it is cured in the main oven. Finally, the vehicle enters the audit facility where it is thoroughly checked for an outstanding paint finish and uniformity.

Land Rover is always striving to offer more advanced paint technologies. This is implemented in many ways, including duo tone finishes and ChromaFlair.

Duo tone adds to the individuality and customization of the vehicle. Customers can choose complementing colors to really refine and personalize.

The ChromaFlair finish adds to the customers’ personal tastes. This finish includes pigments that exhibit a wide range of hue. This gives vibrant colors a color change when you look at it from different angles and in different levels of light.

This facility was built based on the principals of technology, craft, and environment. By using state of the art equipment, expert technicians, and a sustainable environment, vehicles are treated with the utmost care and detail.

By using the Special Vehicle Operations Premium Paint Palette, customers are offered greater individuality and appearance. The SVO state of the art paint facility has almost infinite ability to match any color. Their state of the art mixing technology allows customers to request any hue. They are only limited by their imagination.