Land Rover BAR Team is Ready to Win

It is finally here! It is time for the Land Rover BAR Sailing Team to compete for the America’s Cup! The Land Rover BAR Team is led by Sir Ben Ainslie, and they are more ready than ever to compete and take home the cup!

Located in Bermuda, the America’s Cup sailing competition features teams that have analyzed data, designed specialized equipment, and pushed boundaries. This year’s competition is sure to be thrilling to watch. The teams can reach speeds of over 60mph with boats that literally fly above the surface of the water.

The Land Rover BAR team and Land Rover have been working together for two years to design the boat the team will be using. Land Rover’s engineers and designers have thought through every scenario, designed a steering wheel using Human Machine Interface technologies, and implemented e-ink display screens. The Land Rover BAR team is definitely capable of bringing home the oldest trophy in international sport competition.

“As pioneers in the car industry we couldn’t thin of a better opportunity than to support the British America’s Cup team in their quest to win the hardest, and indeed oldest sporting trophy,” Mark Cameron, Land Rover Experiential Marketing Director, said. “Land Rover has been involved in sailing for a number of years, therefore being a part of the pinnacle event and having the opportunity to put our knowledge and expertise into the R1 race boat is a great showcase of a true industry collaboration between marine and automotive.”

“It has been a pleasure and privilege to help Ben and his Land Rover BAR team make it this far, and we can’t wait to see them competing in the Cup itself. Land Rover will be offering its full support from around the globe and we wish the team the best of luck.”

The America’s Cup qualifying rounds started May 26. One of six teams will be eliminated before the playoffs begin on June 4.

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America’s Cup – Land Rover BAR

The Land Rover Ben Ainslie Racing, or Land Rover BAR, sailing team is led by Sir Ben Ainslie, arguably the most successful Olympic sailor ever, and made up of some of the best British and international sailors, designers, builders, and racing support.

Land Rover BAR was established in 2014.

Using machine learning to analyze the performance of Land Rover vehicles, Mauricio Munoz, a Jaguar Land Rover Performance Engineer, uses this data and applies it to the systems that manage the electronics and hydraulic systems on the boat the Land Rover BAR team uses.

“Essentially, what we are trying to do is get a better insight of how or why the boat is performing in the way that it is performing and try to find ways to better increase its performance,” Munoz explains, “Basically, what I’m looking for are patterns, combinations of behaviors that the boat has that could potentially give us a clue as to why the boat goes faster in certain conditions. “

“We’re applying machine learning and artificial intelligence, and they haven’t really been applied to this sort of data before. Machine learning at BAR, that’s the cavalry of performance analysis. With machine learning, what you can do is, to save time, instead of having to go out on the water and changing one thing, we can virtually change many things at once. It is absolutely fantastic.”

Implementing this data and improving performance will, hopefully, allow Land Rover BAR to bring home a victory at the America’s Cup.

“It would be really really rewarding if we win the cup now and if we could essentially trace that back to some of the analysis that we did. It is just as much as having a really well trained sailing team as it is to have a boat that’s easy to sail. When you connect the two, I think that’s what is really going to bring it home.”