Jinsop Lee Evaluates New Velar

The new Range Rover Velar is going on the market soon! Land Rover Frisco can’t wait to share it with you. Recently, Land Rover had Design Thinking Consultant, Jinsop Lee, evaluate the new Range Rover Velar and give his take on its incredible design.

Jinsop Lee believes in a design approach that appeals to all five senses. He calls this way of evaluating design the “multisensory experience”.

When Jinsop Lee first met the new Range Rover Velar his initial reaction was that “the car has very handsome proportions” and he “could clearly see how much the designers had put into the details.”

Jinsop Lee described his way of approaching design by talking about sandwiches, “A great sandwich should have both hot ingredients and cold ingredients. Now another type of balance you’ll find in a great sandwich is when you bite into it. It’ll feel both crunchy, but the inside will be soft and moist, and all of these senses combined form to create a great sandwich.”

“When I first entered the Velar I noticed textures, feelings, and concepts that had been put together and balanced extremely well,” Jinsop Lee continued.

“So one of the great surprises was the steering wheel. Now of course I expected the steering wheel to be wrapped in something luxurious and soft, and it was. In the middle of that leather is a thin ring of metal, and visually it’s great because you can see something cold and hot in the middle of that plushness, but also, you can feel it. When you run your hands along the steering wheel in the middle of that comfort, the softness, you can feel a little bit of the cold of metal.”

“When you look at the overall design of the Range Rover Velar, you have this strong, proud exterior. You’ve got this high-tech interior that at the same time is cozy and welcoming, and it’s peaceful and quiet inside. You can really see that the Range Rover Velar was designed for the multisensory experience.”

Interested in learning more about the Range Rover Velar and how it fits into your lifestyle? Contact us at Land Rover Frisco! We cannot wait to connect with you!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Jaguar Land Rover is ‘Lighting up Lives’

Jaguar Land Rover is excited to announce their partnership with sustainability experts ClimateCare! Their goal is bring safe and clean solar technology to rural communities in Kenya. The program, titled ‘Lighting up Lives,’ specifically wants to target children and their education.

Many of the children in these communities can only work on their schoolwork during daylight hours because they have no access to any sort of electricity. With the implementation of the ‘Lighting up Lives’ program, children are able to complete their schoolwork and be able to spend more time looking upon the faces of their families.

Jaguar Land Rover believes that renewable solar powered energy is an affordable alternative to the use of kerosene light. Kerosene can create hazardous indoor pollutants which makes it one of the largest causes of premature death in all of Africa. Jaguar Land Rover believes that implementing ‘Lighting up Lives’ will improve the education in the children of the rural communities, which will then give women greater opportunities to learn and work, and the living conditions will be safer and healthier.

“This exciting new venture is exactly the type of program that Jaguar Land Rover wants to lead on in the future,” Helen McLintock, Jaguar Land Rover Director, said. “Using technology for good and supporting the power of engineering to improve lives and help to build a cleaner future. Our purpose is to make responsible business relevant to everyone. By sharing our skills, our technology, our people and our passions we can make a difference to people’s lives and prosperity.”

Jaguar Land Rover recently announced they would be moving to 100% renewable energy for its United Kingdom facilities. Following up with that announcement, Jaguar Land Rover has installed the largest array of rooftop solar panels in the United Kingdom at their Engine Manufacturing Center.

Jaguar Land Rover is striving to make the world a cleaner and more sustainable place to live. They believe in making a difference not just in their own community, but in communities all over the world.