New Discovery: Now Available!

The all-new 2017 Land Rover Discovery is easily one of the Land Rover’s most versatile and capable SUV’s. Land Rover North America launched its marketing campaign to introduce the vehicle this week.

The United States campaign includes media partnerships with The New York Times, Travel Channel, and CNN’s “Anthony Bourdain Parts Unknown,” as well as other activities. A 30-second television commercial featuring the Land Rover Ben Ainslie Racing (BAR) sailing team gets the campaign started.

In the television commercial, titled ‘Serenity in the Storm,’ the Land Rover BAR team travels from desert sand to the ocean while utilizing the all-new Land Rover Discovery’s luxury features.

“It was a great opportunity to work with Land Rover, especially for the launch of the Discovery, which is a fantastic vehicle inside and out,” Jake Scott, television commercial director, said. “I loved the idea of capturing the camaraderie between Ben Ainslie and his sailing crew in the midst of an epic sandstorm.”

“After a record breaking sales year for Land Rover North America in 2016, we’re excited to now expand the vehicle line up with the addition of the new Discovery,” Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, said. “With seating for up to seven full-sized adults, the Discovery is the perfect vehicle for our active customer, whether it’s a family taking a road trip for the holidays or a group of friends on a weekend adventure.”

The all-new Land Rover Discovery has been showcased at events all throughout the country. Most recently it made an appearance at the Rolex Kentucky Three-Day Event.

The all-new Land Rover Discovery, now available in North America, is an excellent choice for consumers who need a vehicle that fits their active lifestyle. The all-new Land Rover Discovery will start at $49,990 and come in four different models: SE, HSE, HSE Luxury, and First Edition.

Contact us at Land Rover Frisco to learn more about the all-new 2017 Land Rover Discovery!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

America’s Cup – Land Rover BAR

The Land Rover Ben Ainslie Racing, or Land Rover BAR, sailing team is led by Sir Ben Ainslie, arguably the most successful Olympic sailor ever, and made up of some of the best British and international sailors, designers, builders, and racing support.

Land Rover BAR was established in 2014.

Using machine learning to analyze the performance of Land Rover vehicles, Mauricio Munoz, a Jaguar Land Rover Performance Engineer, uses this data and applies it to the systems that manage the electronics and hydraulic systems on the boat the Land Rover BAR team uses.

“Essentially, what we are trying to do is get a better insight of how or why the boat is performing in the way that it is performing and try to find ways to better increase its performance,” Munoz explains, “Basically, what I’m looking for are patterns, combinations of behaviors that the boat has that could potentially give us a clue as to why the boat goes faster in certain conditions. “

“We’re applying machine learning and artificial intelligence, and they haven’t really been applied to this sort of data before. Machine learning at BAR, that’s the cavalry of performance analysis. With machine learning, what you can do is, to save time, instead of having to go out on the water and changing one thing, we can virtually change many things at once. It is absolutely fantastic.”

Implementing this data and improving performance will, hopefully, allow Land Rover BAR to bring home a victory at the America’s Cup.

“It would be really really rewarding if we win the cup now and if we could essentially trace that back to some of the analysis that we did. It is just as much as having a really well trained sailing team as it is to have a boat that’s easy to sail. When you connect the two, I think that’s what is really going to bring it home.”

All-New Discovery Features

Land Rover recently revealed the All-New Discovery. The All-New Discovery comes in four different models, the SE, the HSE, the HSE Luxury, and the First Edition. Each model has their own unique features to choose from, including engines.

The All-New Discovery SE features the 3.0 Liter Si6 Petrol Automatic. This engine features 4-wheel drive, 8-speed automatic, 340 horsepower, with a maximum RPM of 3,500-5,000. It has a maximum speed of 130 miles per hour with an acceleration of 0-60 miles per hour in 6.9 seconds. The fuel capacity is 23.5 gallons.

The All-New Discovery HSE, HSE Luxury, and First Edition feature an option between the 3.0 Liter Si6 Petrol Automatic and the 3.0 Liter Td6 Diesel Automatic. The 3.0 Liter Td6 Diesel Automatic engine features 4-wheel drive, 8-speed automatic, 254 horsepower, with a maximum RPM of 1,750-2,250. It has a maximum speed of 130 miles per hour with an acceleration of 0-60 miles per hour in 7.7 seconds. The fuel capacity is 22.5 gallons.

The All-New Discovery SE standard features include, but are not limited to, stop/start technology, hill descent control, anti-lock braking system, hill start assist, dynamic stability control, electronic brake-force distribution, acoustic laminated windscreen, door puddle lights, trailer stability assist, front and rear recovery hooks, auto-dimming interior rear view mirror, upper secondary glovebox, and overhead sunglasses storage.

The All-New Discovery HSE include the SE standard features, but also include, but are not limited to, heated rear window with rear wash wiper, power fold heated door mirrors with approach lights, bright treadplates, shopping bag hook, two-zone climate control, and natural shadow oak veneer.

The All-New Discovery HSE Luxury includes the SE and HSE standard features, but also include, but are not limited to, Atlas grille with Narvik Black surround, Atlas fender vents with Narvik Black surround, power sunroof, keyless entry, front parking aid, rear view camera, and powered inner tailgate.

The All-New Discovery First Edition includes the SE standard features, but also include, but are not limited to, extended leather interior, premium carpet mats, and connected navigation.

Whatever model you choose, you cannot go wrong. To find out more about the All-New Discovery, call or visit Land Rover Frisco today!

LEGO World Record & All-New Discovery

Land Rover helped break a Guinness World Record by using a 22 foot LEGO replica of London’s Tower Bridge to assist in revealing the All-New Land Rover Discovery. The model, built by a team of master LEGO builders, was made using over 5,805,846 individual LEGO bricks, beating the previous record holder by just over 470,000 bricks. This gives the Tower Bridge model the title for Largest Lego Structure (most bricks). It was built over 150 days and even features a working drawbridge.

The reveal of the All-New Land Rover Discovery also featured two LEGO “Discovery Zones.” An Adventure Sone, which featured international explorer Bear Grylls, and an Equestrian Zone, which featured British rider Zara Phillips. The All-New Discovery, driven by Ben Ainslie, moved across the model followed by a life-size replica of the Land Rover Ben Ainslie Racing Boat.

The All-New Land Rover Discovery is the most versatile Land Rover model yet. It comes with Land Rover’s new Intelligent Seat Fold technology which allows owners to configure the seven seats in their Discovery from anywhere in the world with their smart phone and plenty of storage.

Partnered with Meridian, a leader in high-performance audio technologies and digital sound processing, Land Rover has created 10 and 16 speaker advanced audio systems for the All-New Discovery. Both options feature Dynamic Volume Control technology to make sure all undesired noise is balanced out. Another technology perk of the All-New Discovery is the Optimal Rear Seat Entertainment system. This system provides 8 inch screens that are built into each front seat headrest. Mobile Hi-Definition Link and USB connections, WhiteFire digital wireless headphones, and HDMI are included.

The exterior of the All-New Discovery is truly designed for the next generation. The All-New Discovery demonstrates well-crafted and sculpted surfaces to showcase a new level of refinement. The interior was designed using inspiration from the classic Discovery. It uses strong horizontal and vertical lines. The interior also boasts a panoramic roof. This one-of-a-kind roof makes the cabin of the vehicle feel larger and provides plenty of natural light.

Grylls Tests Intelligent Seat Fold Technology

Bear Grylls and six members of the British Royal Navy Parachute Display Team tested Land Rover’s new Intelligent Seat Fold Technology by freefalling from 13,000 feet at 125 mph while configuring the seven seats of an All-New Land Rover Discovery via a smartphone.

In just 14 seconds, this brand new technology will allow the owner to remotely adjust the seats from anywhere in the world with the use of a smartphone. This eliminates the need for the owner to manually configure them, saving them time and effort.

Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery, in addition to adjusting the two seats up front. This new feature will allow owners to configure the seats in their vehicle while doing everyday things; such as waiting in line at the grocery store, or enjoying a child’s sporting event.

“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”

“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”

“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”