Land Rover Reborn: Series 1

The Series 1 is where Land Rover got started. From there Land Rover has expanded and created the incredible vehicle line-up we at Land Rover Frisco are privileged to share. In recent years, Land Rover has been working to revitalize their rich heritage and restore original Land Rovers. In 2015, this particular Land Rover Series 1 came to Land Rover’s facility in Solihull and Land Rover Reborn emerged.

Michael Bishop from Land Rover Classic and Adam Bewley, a presenter, rode along together as this Series 1 went through a test drive.

“Series 1 is a term that was given to the vehicle in 1958 when the Series 2 came out,” Michael Bishop said. “All the vehicles previous to that Series 2 model became the Series 1, and you had a mix of products.”

“When it arrived it was actually a multitude of colors. It was originally bronze green,” Bishop said. “She spent all her life in the Outback. It was assembled in Australia originally, in 1950 on this massive estate, 25,000 hectares, so she was a little bit sunburn, a little bit beaten, a little bit worn out, but she came back to Solihull and went through the process of being restored.”

Bishop spoke about benefitting from Land Rover’s archives and engineering drawings from the original Land Rovers as they worked to restore this Series 1, “We can look at the vehicle, access what needs to be done to it, and decide whether that part needs to be restored or replaced. That’s the same with all of the Reborn vehicles.”

The Series 1 weighs 1,200 kilograms and has a 1.6 liter petrol engine with 55 horsepower. Since the vehicle is so lightweight, the engine puts out plenty of power to get it around.

“The seats are green vinyl, and that’s exactly what the specification was in the day. We kept the original key which is a replacement key from Newman’s Hardware in Townsville in Queensland, so it’s a little bit of authenticity there.”

We are proud to come from such an incredible background of Land Rovers. If you are interested in learning more about Land Rover, contact us at Land Rover Frisco today!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Jaguar Land Rover Wins Car Design Awards

The Car Design Awards, hosted by Auto&Design magazine, specifically celebrate models and brands that they feel have contributed to the evolution of automobile design. A panel of journalists from all over the world choose winners in three different categories: Brand Design Language, Production Cars, and Concept Cars.

Jaguar Land Rover recently participated in the Turin Motor Show in Turin, Italy, where the Car Design Award ceremony took place. We at Land Rover Frisco are proud to announce Jaguar Land Rover took home two Car Design Awards. Land Rover won Best Brand Design Language, and Jaguar won the Concept Car category with the Jaguar I-PACE Concept.

The panel of judges deliberated and decided that the Land Rover design team had done the best job at interpreting a formal design language across the entire Land Rover family of vehicles. This was showcased most recently in the release of the new Land Rover Range Rover Velar. The Range Rover Velar’s incredible beauty, modernity, and showmanship are unrivaled.

“It’s great to be recognized for he hard work and creative endeavor of the whole Land Rover team,” Gerry McGovern, Land Rover Chief Design Office, said during is acceptance speech. “This is a true team effort and one that will continue the transformation of our business.”

The Jaguar I-PACE Concept is Jaguar’s first completely electric performance SUV. It is easy to see why it would win the Concept Car category. The Jaguar I-PACE Concept is a preview for the Jaguar I-PACE which is expected to be available for purchase in the second half of 2018.

In addition to winning the Best Brand Design Language category, Land Rover placed second in the Production Cars category with the Land Rover Range Rover Velar. The Range Rover Velar will go on sale later this year, starting at $49,900.

For more information regarding the Range Rover Velar, contact us at Land Rover Frisco! We cannot wait to assist you in finding your new Land Rover!

InMotion Works to Change Mobility

Jaguar Land Rover’s mobility services business, InMotion, recently announced they will be investing in Lyft! Lyft is the quickest growing rideshare company in the United States.

Lyft was originally founded in 2012 as a way to bring people together using better transportation. Lyft is available in 350 cities nationwide and is the preferred ridesharing service by drivers and passengers. Lyft is dedicated to creating positive change in every city they service.

InMotion originally invested in the Detroit-based digital carpool business, SPLT. SPLT works with Lyft in providing medical transport for non-emergencies. This sparked InMotion’s interest in Lyft.

InMotion plans to invest 25 million dollars in Lyft that will go to support expansion and technology plans. In addition, InMotion’s investment supply Lyft drivers with a number of Land Rover and Jaguar vehicles and will allow InMotion Ventures to test and develop their mobility services.

“We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face,” Sebastian Peck, InMotion Managing Director, said. 

“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

“This is a strategic investment for both parties as we focus on innovating new mobility solutions to our customers,” Hanno Kirner, Executive Director of Corporate and Strategy, said. “Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

InMotion, powered by Jaguar Land Rover, is dedicated to investing in innovations that change the way we use transportation by investing in companies with high-growth in the mobility and smart transportation market.

In addition, InMotion works with Jaguar Land Rover business to create and develop new products that will contribute to an incredible unforgettable experience for new and existing Jaguar Land Rover customers.

Jaguar Land Rover is ‘Lighting up Lives’

Jaguar Land Rover is excited to announce their partnership with sustainability experts ClimateCare! Their goal is bring safe and clean solar technology to rural communities in Kenya. The program, titled ‘Lighting up Lives,’ specifically wants to target children and their education.

Many of the children in these communities can only work on their schoolwork during daylight hours because they have no access to any sort of electricity. With the implementation of the ‘Lighting up Lives’ program, children are able to complete their schoolwork and be able to spend more time looking upon the faces of their families.

Jaguar Land Rover believes that renewable solar powered energy is an affordable alternative to the use of kerosene light. Kerosene can create hazardous indoor pollutants which makes it one of the largest causes of premature death in all of Africa. Jaguar Land Rover believes that implementing ‘Lighting up Lives’ will improve the education in the children of the rural communities, which will then give women greater opportunities to learn and work, and the living conditions will be safer and healthier.

“This exciting new venture is exactly the type of program that Jaguar Land Rover wants to lead on in the future,” Helen McLintock, Jaguar Land Rover Director, said. “Using technology for good and supporting the power of engineering to improve lives and help to build a cleaner future. Our purpose is to make responsible business relevant to everyone. By sharing our skills, our technology, our people and our passions we can make a difference to people’s lives and prosperity.”

Jaguar Land Rover recently announced they would be moving to 100% renewable energy for its United Kingdom facilities. Following up with that announcement, Jaguar Land Rover has installed the largest array of rooftop solar panels in the United Kingdom at their Engine Manufacturing Center.

Jaguar Land Rover is striving to make the world a cleaner and more sustainable place to live. They believe in making a difference not just in their own community, but in communities all over the world.

Ellie Goulding Debuts Range Rover Velar

The all-new Range Rover Velar has officially made its United States debut! The Range Rover Velar debuted at a live performance on April 11 by British pop superstar Elli Goulding at Hearst Plaza, Lincoln Center in New York. The show was set to reveal the all-new Range Rover Velar before it would be auctioned off at the East Side House Settlement Annual Gala later that week.

“I have always been a big Range Rover fan, and it was a pleasure to be a part of its launch here in the US,” Goulding said. “Even more rewarding to be supporting a local charity that improves over 10,000 lives every year in one of my favorite cities.”

The auction took place on April 13 before the start of the 2017 New York International Auto Show. It is only fitting that the all-new Range Rover Velar be auctioned off in New York since the New York-Metropolitan area is the world’s largest Range Rover market. The winner of the auction will be able to be one of the first customers to have an all-new Range Rover Velar delivered.

The benefactor of the proceeds from the gala is the East Side House Settlement. This non-profit organization serves the Bronx and north ManhattaLandn by providing social services and education. Jaguar Land Rover North America, LLC was proud to serve as the sole sponsor for the gala for the second time. In 2016, a First Edition Jaguar F-PACE was auctioned off for $101,000. Nearly $500,000 was raised to support the East Side House Settlement.

The all-new Range Rover Velar, and fourth member of the Range Rover family, was designed to fill the space between the Range Rover Evoque and Range Rover Sport. It is now available to be ordered and is expected to be available for deliveries to the United States late summer 2017.

For more information on the all-new Range Rover Velar, contact us at Land Rover Frisco! We can’t wait to tell you more!