Jaguar Land Rover Works to Promote Women in STEM

Land Rover Frisco is proud of Jaguar Land Rover’s commitment to diversity in the workplace. Through Jaguar Land Rover’s engineering apprenticeship program, Jaguar Land Rover is proud to announce the number of female apprentice engineers has grown from 30 to 75 in the last year. That is approximately one third of the new apprentices.

500 graduates and apprentices of Jaguar Land Rover’s engineering apprenticeship program came together at an induction event in early September. The program lasted a week and included plant tours, motivational speakers, and a chance to get questions answered by Jaguar and Land Rover designers.

“We are delighted to see so many young women are taking up engineering and we hope this positive trend continues.,” Ian Harnett, Jaguar Land Rover Director of Human Resources, said. “This is an exciting time to join Jaguar Land Rover as the changing landscape of mobility and technology opens new avenues and opportunities for the business. Mobility is about more than just movement and our new recruits have a unique opportunity to help shape the future lifestyles of our customers. As a technology company we are keen to attract the brightest talents and we are sure all of our new recruits will support our future plans to create autonomous, connected, electrified and shared vehicles.”

The new apprentices will learn at the Jaguar Land Rover Academy. The Jaguar Land Rover Academy not only instructs and trains newcomers, it also encourages learning for employees. Anyone wanting to learn a new skill or want to move to the next level in their department can gain training.

As part of Jaguar Land Rover’s commitment to diversity in the workplace ‘Young Women in the Know’ was set-up. This program encourages women to take part in the STEM community. Many women who have been a part of ‘Young Women in the Know’ have become a part of the Jaguar Land Rover family in a variety of capacities.

Are you interested in learning more about Land Rover? Contact us at Land Rover Frisco! We cannot wait to share Land Rover with you!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Jinsop Lee Evaluates New Velar

The new Range Rover Velar is going on the market soon! Land Rover Frisco can’t wait to share it with you. Recently, Land Rover had Design Thinking Consultant, Jinsop Lee, evaluate the new Range Rover Velar and give his take on its incredible design.

Jinsop Lee believes in a design approach that appeals to all five senses. He calls this way of evaluating design the “multisensory experience”.

When Jinsop Lee first met the new Range Rover Velar his initial reaction was that “the car has very handsome proportions” and he “could clearly see how much the designers had put into the details.”

Jinsop Lee described his way of approaching design by talking about sandwiches, “A great sandwich should have both hot ingredients and cold ingredients. Now another type of balance you’ll find in a great sandwich is when you bite into it. It’ll feel both crunchy, but the inside will be soft and moist, and all of these senses combined form to create a great sandwich.”

“When I first entered the Velar I noticed textures, feelings, and concepts that had been put together and balanced extremely well,” Jinsop Lee continued.

“So one of the great surprises was the steering wheel. Now of course I expected the steering wheel to be wrapped in something luxurious and soft, and it was. In the middle of that leather is a thin ring of metal, and visually it’s great because you can see something cold and hot in the middle of that plushness, but also, you can feel it. When you run your hands along the steering wheel in the middle of that comfort, the softness, you can feel a little bit of the cold of metal.”

“When you look at the overall design of the Range Rover Velar, you have this strong, proud exterior. You’ve got this high-tech interior that at the same time is cozy and welcoming, and it’s peaceful and quiet inside. You can really see that the Range Rover Velar was designed for the multisensory experience.”

Interested in learning more about the Range Rover Velar and how it fits into your lifestyle? Contact us at Land Rover Frisco! We cannot wait to connect with you!

New Discovery: Now Available!

The all-new 2017 Land Rover Discovery is easily one of the Land Rover’s most versatile and capable SUV’s. Land Rover North America launched its marketing campaign to introduce the vehicle this week.

The United States campaign includes media partnerships with The New York Times, Travel Channel, and CNN’s “Anthony Bourdain Parts Unknown,” as well as other activities. A 30-second television commercial featuring the Land Rover Ben Ainslie Racing (BAR) sailing team gets the campaign started.

In the television commercial, titled ‘Serenity in the Storm,’ the Land Rover BAR team travels from desert sand to the ocean while utilizing the all-new Land Rover Discovery’s luxury features.

“It was a great opportunity to work with Land Rover, especially for the launch of the Discovery, which is a fantastic vehicle inside and out,” Jake Scott, television commercial director, said. “I loved the idea of capturing the camaraderie between Ben Ainslie and his sailing crew in the midst of an epic sandstorm.”

“After a record breaking sales year for Land Rover North America in 2016, we’re excited to now expand the vehicle line up with the addition of the new Discovery,” Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, said. “With seating for up to seven full-sized adults, the Discovery is the perfect vehicle for our active customer, whether it’s a family taking a road trip for the holidays or a group of friends on a weekend adventure.”

The all-new Land Rover Discovery has been showcased at events all throughout the country. Most recently it made an appearance at the Rolex Kentucky Three-Day Event.

The all-new Land Rover Discovery, now available in North America, is an excellent choice for consumers who need a vehicle that fits their active lifestyle. The all-new Land Rover Discovery will start at $49,990 and come in four different models: SE, HSE, HSE Luxury, and First Edition.

Contact us at Land Rover Frisco to learn more about the all-new 2017 Land Rover Discovery!

Finding Home in Montana

Photographer, Alex Strohl, has adventure in his blood. His father, a Frenchman, was a forest engineer who worked throughout Southern Europe and North Africa. However, when Alex’s father decided to move somewhere more wild in the 1960’s he landed on Missoula, Montana.

So when Alex and his partner, Andrea Dabene, decided to make some roots and establish ‘home’, Montana was an easy decision. Alex loved its snow-capped peaks and untouched wilderness. Andrea loved Montana’s long, peaceful winters and beauty.

“Home is underrated,” Andrea said. “When you come back from your travels to reflect on where you’ve been, that’s when you really find yourself.”

“At home you’re lazy, then you’re hard on yourself,” Alex added. “You find a routine, and then you break it. It’s very revealing of who you are.”

Alex and Andrea are Land Rover enthusiasts and their Land Rover Discovery Sport is the perfect vehicle for their lifestyle and needs. At one point, they drove in a snowstorm 4 hours overnight to get to a backcountry ski resort. The Discovery Sport performed perfectly and they safely arrived at their destination, no worries.

The Montana nights are perfect for Alex. He enjoys using the night sky in his photography. “I feel very vulnerable, like a real outsider when I’m alone at night,” Alex said. “I look for clear moonless nights so we can photograph the Milky Way, or I like to find a body of water in the foreground so the stars reflect on the surface.”

Once the winter is over, Alex and Andrea will be heading to France to climb the Pyrenees, bike the Alps, and surf in the Basque Country. In Europe, they have a Land Rover Defender 110 to get around. Their Discovery Sport will wait for them until summer when they return home to Montana, ready to explore their ‘home’ once again. 

Land Rover Commits to Renewable Energy

Jaguar Land Rover has been and remains committed to a cleaner future by focusing on renewable energy.

Recently, Jaguar Land Rover has come into an agreement with EDF Energy to only purchase electricity from renewable sources. This agreement goes until 2020.

The electricity supply is backed by Renewable Energy Guarantees of Origin, which means a portion of EDF Energy’s renewable energy is ear-marked specifically for Jaguar Land Rover. Renewable Energy Guarantees of Origin certifies that the portion of the electricity supply comes from renewable generation. 100% for Jaguar Land Rover.

“Our future is low-carbon, clean, and efficient,” Ian Harnett, Executive Director of Human Resources and Global Purchasing, Jaguar Land Rover, said. “Our program to recuse our burden on the National Grid doesn’t end here: we seek continual improvements, both in how we can reduce energy consumption further and how to minis our carbon emissions. Our aim is to give our customers as assurance that the company’s electricity will come from renewable sources: those being in addition to the solar array at our Engine Manufacturing Center in Wolverhampton, one of the largest rooftop installations in Europe.”

Jaguar Land Rover continues to research and develop more sustainable powertrains by investing more than $3 billon. They are working to develop electric, hybrid, and conventional powertrains that will leave less of a carbon footprint.

“EDF Energy is pleased to announce that we will continue to supply Jaguar Land Rover with 100% renewable electricity for the next three years,” Beatrice Bigois, Managing Director of Customers, EDF Energy. “Jaguar Land Rover is a valued partner of EDF Energy – we share a strong focus on sustainability and are very proud to support Britain’s biggest car maker in achieving their low-carbon ambitions.”

Jaguar Land Rover continues to lead the way to a cleaner future by committed to cleaner electricity, more full efficient vehicles, and fully electric vehicles.