New Land Rover Special Vehicle Operations Paint Facility

Land Rover has built a brand new Special Vehicle Operations paint facility that will deliver cars with almost limitless paint options. Customers will be able to select any color and any finish.

The vehicle starts in the top notch body shop where it is cleaned thoroughly to pave the way for a perfect paint application. Once the vehicle is cleaned, it is hand sprayed by a master painter to guarantee optimum coverage. Then two cutting edge robots apply a perfect finish across the entire vehicle. This is done with absolute precision, measured down to the last micron.

The vehicle is then dried in the over and then cooled to the correct temperature to make sure the protective top coat will adhere perfectly. Once the clear protective top coat has been applied it is cured in the main oven. Finally, the vehicle enters the audit facility where it is thoroughly checked for an outstanding paint finish and uniformity.

Land Rover is always striving to offer more advanced paint technologies. This is implemented in many ways, including duo tone finishes and ChromaFlair.

Duo tone adds to the individuality and customization of the vehicle. Customers can choose complementing colors to really refine and personalize.

The ChromaFlair finish adds to the customers’ personal tastes. This finish includes pigments that exhibit a wide range of hue. This gives vibrant colors a color change when you look at it from different angles and in different levels of light.

This facility was built based on the principals of technology, craft, and environment. By using state of the art equipment, expert technicians, and a sustainable environment, vehicles are treated with the utmost care and detail.

By using the Special Vehicle Operations Premium Paint Palette, customers are offered greater individuality and appearance. The SVO state of the art paint facility has almost infinite ability to match any color. Their state of the art mixing technology allows customers to request any hue. They are only limited by their imagination.

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

LEGO World Record & All-New Discovery

Land Rover helped break a Guinness World Record by using a 22 foot LEGO replica of London’s Tower Bridge to assist in revealing the All-New Land Rover Discovery. The model, built by a team of master LEGO builders, was made using over 5,805,846 individual LEGO bricks, beating the previous record holder by just over 470,000 bricks. This gives the Tower Bridge model the title for Largest Lego Structure (most bricks). It was built over 150 days and even features a working drawbridge.

The reveal of the All-New Land Rover Discovery also featured two LEGO “Discovery Zones.” An Adventure Sone, which featured international explorer Bear Grylls, and an Equestrian Zone, which featured British rider Zara Phillips. The All-New Discovery, driven by Ben Ainslie, moved across the model followed by a life-size replica of the Land Rover Ben Ainslie Racing Boat.

The All-New Land Rover Discovery is the most versatile Land Rover model yet. It comes with Land Rover’s new Intelligent Seat Fold technology which allows owners to configure the seven seats in their Discovery from anywhere in the world with their smart phone and plenty of storage.

Partnered with Meridian, a leader in high-performance audio technologies and digital sound processing, Land Rover has created 10 and 16 speaker advanced audio systems for the All-New Discovery. Both options feature Dynamic Volume Control technology to make sure all undesired noise is balanced out. Another technology perk of the All-New Discovery is the Optimal Rear Seat Entertainment system. This system provides 8 inch screens that are built into each front seat headrest. Mobile Hi-Definition Link and USB connections, WhiteFire digital wireless headphones, and HDMI are included.

The exterior of the All-New Discovery is truly designed for the next generation. The All-New Discovery demonstrates well-crafted and sculpted surfaces to showcase a new level of refinement. The interior was designed using inspiration from the classic Discovery. It uses strong horizontal and vertical lines. The interior also boasts a panoramic roof. This one-of-a-kind roof makes the cabin of the vehicle feel larger and provides plenty of natural light.

Grylls Tests Intelligent Seat Fold Technology

Bear Grylls and six members of the British Royal Navy Parachute Display Team tested Land Rover’s new Intelligent Seat Fold Technology by freefalling from 13,000 feet at 125 mph while configuring the seven seats of an All-New Land Rover Discovery via a smartphone.

In just 14 seconds, this brand new technology will allow the owner to remotely adjust the seats from anywhere in the world with the use of a smartphone. This eliminates the need for the owner to manually configure them, saving them time and effort.

Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery, in addition to adjusting the two seats up front. This new feature will allow owners to configure the seats in their vehicle while doing everyday things; such as waiting in line at the grocery store, or enjoying a child’s sporting event.

“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”

“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”

“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”

Next Generation of In-Car Music

Music lovers, rejoice! Land Rover has revealed a new way to listen to music while you drive! The world’s largest streaming service, Spotify, has joined forces with Land Rover to create this unique in-car app. The In-Car Spotify App will be able to be personalized based on the user’s preferences.

“Spotify has more than 100 million subscribers, a portion of whom drive Land Rovers, so we recognized that Spotify was the top of our customers’ apps wish list. The Spotify design team worked closely with us to create the best in-vehicle experience,” says Peter Virk, Director of Connected Technologies and Apps at Jaguar Land Rover.

Spotify and Land Rover spent a year working together to create this new technology. The new In-Car Spotify app’s interface is very similar to the Spotify app on users’ smartphones. This allows familiarity for the user which will eliminate distractions while driving. Users will also have the ability to swipe horizontally to look through menus, also eliminating distractions.

Similar to Spotify on a user’s smartphone or computer, the in-car app will have the ability to recognize the user’s listening habits so music is better catered to each individual. Personalized playlists with recommended music can be created for each individual. This saves the user time by eliminating the need to scroll through music.

Ricky Wilson, from the Indie Rock band Kaiser Chiefs, and Elliot Gleave, a singer better known by his Stage name, Example, tested out the new In-Car Spotify App before it was launched. Speaking on the phone while driving, they both shared what was on their playlists and what their favorite songs to listen to while driving are.

They shared a variety of different songs they enjoy listening to, including songs from Greenday and Morrissey. Ricky Wilson and Elliot Gleave’s playlists are available for everyone to listen to on Spotify via the official Kaiser Chiefs and Example profiles.

Special Financing on Certified Land Rovers!

new, pre-owned luxury SUV dealer, Land Rover Frisco, Frisco, TexasAt Land Rover Frisco in Frisco, Texas we supply our clients with the most luxurious and innovative SUVs ever produced, and right now we are offering up big savings on our Certified Pre-Owned Land Rovers!

Our Certified Land Rovers are backed by a 6-year/100,000 Mile Limited Warranty as well as 24/7 Roadside Assistance Coverage that is available anywhere in the country so you can drive around town and cross-country with complete peace of mind.

For a limited time, Land Rover Frisco is offering 0.9% APR financing for those who qualify, so come pay us a visit or check us out online to browse our extensive and impressive inventory of Certified Land Rovers today!