Velar Takes on the Media

Land Rover Frisco is excited to announce the launch of the new Land Rover Range Rover Velar! The Range Rover Velar is the fourth member of the Range Rover family.

In order to properly introduce the Range Rover Velar to the people of North America, Land Rover has put together a marketing campaign. It kicks off with key media partnerships that coincide with the Range Rover Velar’s target customers’ “passion points” (for example, business, design, style, and technology). These partnerships include The Wall Street Journal, Robb Report, and Cool Hunting.

Land Rover is also entering a partnership with Conde Nast. This partnership aims to create a very real connection between their audience and the Range Rover Velar. As part of the partnership, the Range Rover Velar will be on display throughout the New Yorker Festival October 6 – 8. Conde Nast will also integrate the Range Rover Velar into videos that will be shown across digital channels for The New Yorker.

“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” Kim McCullough, Jaguar Land Rover North America Vice President of Marketing, said. “The Range Rover Velar brings a new dimension of modernity, elegance, and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

Magazines such as Architectural Digest, Vogue, GQ, and WIRED are going to create custom content that will highlight design trends showcased throughout the Range Rover Velar and influenced its design. A 30-second television commercial has already been produced and will show on major networks and Hulu starting mid-September.

Other aspects of the marketing campaign include an advertisement in Times Square and “mobile ad placements through Verve.”

The Range Rover Velar is available now in North America! Contact us at Land Rover Frisco to learn more about how it could work for you!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Jaguar Land Rover is ‘Lighting up Lives’

Jaguar Land Rover is excited to announce their partnership with sustainability experts ClimateCare! Their goal is bring safe and clean solar technology to rural communities in Kenya. The program, titled ‘Lighting up Lives,’ specifically wants to target children and their education.

Many of the children in these communities can only work on their schoolwork during daylight hours because they have no access to any sort of electricity. With the implementation of the ‘Lighting up Lives’ program, children are able to complete their schoolwork and be able to spend more time looking upon the faces of their families.

Jaguar Land Rover believes that renewable solar powered energy is an affordable alternative to the use of kerosene light. Kerosene can create hazardous indoor pollutants which makes it one of the largest causes of premature death in all of Africa. Jaguar Land Rover believes that implementing ‘Lighting up Lives’ will improve the education in the children of the rural communities, which will then give women greater opportunities to learn and work, and the living conditions will be safer and healthier.

“This exciting new venture is exactly the type of program that Jaguar Land Rover wants to lead on in the future,” Helen McLintock, Jaguar Land Rover Director, said. “Using technology for good and supporting the power of engineering to improve lives and help to build a cleaner future. Our purpose is to make responsible business relevant to everyone. By sharing our skills, our technology, our people and our passions we can make a difference to people’s lives and prosperity.”

Jaguar Land Rover recently announced they would be moving to 100% renewable energy for its United Kingdom facilities. Following up with that announcement, Jaguar Land Rover has installed the largest array of rooftop solar panels in the United Kingdom at their Engine Manufacturing Center.

Jaguar Land Rover is striving to make the world a cleaner and more sustainable place to live. They believe in making a difference not just in their own community, but in communities all over the world.

Land Rover BAR Team is Ready to Win

It is finally here! It is time for the Land Rover BAR Sailing Team to compete for the America’s Cup! The Land Rover BAR Team is led by Sir Ben Ainslie, and they are more ready than ever to compete and take home the cup!

Located in Bermuda, the America’s Cup sailing competition features teams that have analyzed data, designed specialized equipment, and pushed boundaries. This year’s competition is sure to be thrilling to watch. The teams can reach speeds of over 60mph with boats that literally fly above the surface of the water.

The Land Rover BAR team and Land Rover have been working together for two years to design the boat the team will be using. Land Rover’s engineers and designers have thought through every scenario, designed a steering wheel using Human Machine Interface technologies, and implemented e-ink display screens. The Land Rover BAR team is definitely capable of bringing home the oldest trophy in international sport competition.

“As pioneers in the car industry we couldn’t thin of a better opportunity than to support the British America’s Cup team in their quest to win the hardest, and indeed oldest sporting trophy,” Mark Cameron, Land Rover Experiential Marketing Director, said. “Land Rover has been involved in sailing for a number of years, therefore being a part of the pinnacle event and having the opportunity to put our knowledge and expertise into the R1 race boat is a great showcase of a true industry collaboration between marine and automotive.”

“It has been a pleasure and privilege to help Ben and his Land Rover BAR team make it this far, and we can’t wait to see them competing in the Cup itself. Land Rover will be offering its full support from around the globe and we wish the team the best of luck.”

The America’s Cup qualifying rounds started May 26. One of six teams will be eliminated before the playoffs begin on June 4.

Ellie Goulding Debuts Range Rover Velar

The all-new Range Rover Velar has officially made its United States debut! The Range Rover Velar debuted at a live performance on April 11 by British pop superstar Elli Goulding at Hearst Plaza, Lincoln Center in New York. The show was set to reveal the all-new Range Rover Velar before it would be auctioned off at the East Side House Settlement Annual Gala later that week.

“I have always been a big Range Rover fan, and it was a pleasure to be a part of its launch here in the US,” Goulding said. “Even more rewarding to be supporting a local charity that improves over 10,000 lives every year in one of my favorite cities.”

The auction took place on April 13 before the start of the 2017 New York International Auto Show. It is only fitting that the all-new Range Rover Velar be auctioned off in New York since the New York-Metropolitan area is the world’s largest Range Rover market. The winner of the auction will be able to be one of the first customers to have an all-new Range Rover Velar delivered.

The benefactor of the proceeds from the gala is the East Side House Settlement. This non-profit organization serves the Bronx and north ManhattaLandn by providing social services and education. Jaguar Land Rover North America, LLC was proud to serve as the sole sponsor for the gala for the second time. In 2016, a First Edition Jaguar F-PACE was auctioned off for $101,000. Nearly $500,000 was raised to support the East Side House Settlement.

The all-new Range Rover Velar, and fourth member of the Range Rover family, was designed to fill the space between the Range Rover Evoque and Range Rover Sport. It is now available to be ordered and is expected to be available for deliveries to the United States late summer 2017.

For more information on the all-new Range Rover Velar, contact us at Land Rover Frisco! We can’t wait to tell you more!

Experience Vermont via Land Rover

Land Rover Experiences are the perfect destinations for family vacations, work retreats, or fun getaways. They provide plenty of options to keep everyone entertained! Whether you are a Land Rover aficionado or just interested in the Land Rover brand, a Land Rover Experience is perfect. There are many great Land Rover Experiences all over the world and many great options in the United States.

Located at The Equinox, a Luxury Collection Gold Resort & Spa, in Manchester Village, Vermont, is the perfect Land Rover Driving Experience School for you.

This Land Rover Driving Experience School is open year round and offers an 80-acre purpose-built course with extensive trails. This will put you through many challenges while practicing your off-roading skills. You will be taught different techniques on how to ascend, descend, and side tilt.

If you are a more experienced and advanced driver, Land Rover encourages you to explore the Green Mountains nearby and the extensive trails they offer.

There are so many different options to choose from at Land Rover’s Vermont Land Rover Driving Experience School. You can choose from a 25 minute adventure ride, a one hour off-road experience, a two hour lesson, a half day adventure, a six hour full-day adventure, and more!

A special event, just for Land Rover Owners, is also offered a few times a year. Land Rover Owners’ Day provides a special and different opportunity to really see what your Land Rover can do. Many of you may drive on highways most days, and you really don’t take advantage of the many great features your Land Rover has to offer. At Land Rover Owners’ Day, you are encouraged to bring your own vehicle, so you will be able to refine your driving skills while really coming to know and understand how to use your Land Rover to its fullest!

Whatever Land Rover Driving Experience School you decide to check out, Land Rover is ready to assist you in developing and refining your skills and take you on your next adventure!