The all-new 2017 Land Rover Discovery is easily one of the Land Rover’s most versatile and capable SUV’s. Land Rover North America launched its marketing campaign to introduce the vehicle this week.
The United States campaign includes media partnerships with The New York Times, Travel Channel, and CNN’s “Anthony Bourdain Parts Unknown,” as well as other activities. A 30-second television commercial featuring the Land Rover Ben Ainslie Racing (BAR) sailing team gets the campaign started.
In the television commercial, titled ‘Serenity in the Storm,’ the Land Rover BAR team travels from desert sand to the ocean while utilizing the all-new Land Rover Discovery’s luxury features.
“It was a great opportunity to work with Land Rover, especially for the launch of the Discovery, which is a fantastic vehicle inside and out,” Jake Scott, television commercial director, said. “I loved the idea of capturing the camaraderie between Ben Ainslie and his sailing crew in the midst of an epic sandstorm.”
“After a record breaking sales year for Land Rover North America in 2016, we’re excited to now expand the vehicle line up with the addition of the new Discovery,” Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, said. “With seating for up to seven full-sized adults, the Discovery is the perfect vehicle for our active customer, whether it’s a family taking a road trip for the holidays or a group of friends on a weekend adventure.”
The all-new Land Rover Discovery has been showcased at events all throughout the country. Most recently it made an appearance at the Rolex Kentucky Three-Day Event.
The all-new Land Rover Discovery, now available in North America, is an excellent choice for consumers who need a vehicle that fits their active lifestyle. The all-new Land Rover Discovery will start at $49,990 and come in four different models: SE, HSE, HSE Luxury, and First Edition.
Contact us at Land Rover Frisco to learn more about the all-new 2017 Land Rover Discovery!