Land Rover has taken the already infamous Evoque to brand new heights, paying tribute to Queen and country with the announcement of the Evoque SW1 special edition that will soon debut at the Paris Motor Show.
The SW1 Evoque is the first in a series of “Inspired by Britain” special editions from Jaguar Land Rover’s award winning design team. Based on the current Dynamic body style, the SW1 will be offered in an array of tantalizing colors including; Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey, and boasting a Fuji white roof and Fuji white 20″ alloy wheels. The SW1 also signifies white body stripes and Union Jack graphics on the mirrors and rear spoiler.
Dwelling inside the cabin is a plush Taurus Ebony leather upholstery, door inserts, arm rests and facia trim picked out with contrast Cirrus stitching. A stand-out anodised red finish is applied to the rotary shift controller and shift paddles for models fitted with the 9-speed automatic transmission, while versions with the manual transmission receive a unique themed gear lever insert. The headrests and carpet mats are also finished with tags bearing the Union Flag color graphic. As an extra touch, the same motif is etched into the sill plates as well as the vehicle key.
Besides announcing the special edition, Land Rover revealed that the Evoque can now be ordered with an advanced integrated laser Heads-Up Display. In a world first, the Land Rover system features laser holographic techniques, resulting in superior color saturation, brightness and contrast. HUD allows drivers to maintain a clear view of the road, while simultaneously receiving key driving information such as road speed, gear position, turn-by-turn navigation, and traffic sign recognition. The system is fully configurable and customizable, all functions can be switched on or off, brightness can be increased or decreased and the vertical position of the display can be adjusted from the cluster menu.
The HUD is available to order now on the Range Rover Evoque, and the Special Edition SW1 will go on sale globally in mid-October with pricing being announced closer to launch. Call Land Rover Frisco today to find out more and to place your order for what is sure to be a real head turner.