Land Rover Looks Back

Land Rover is known for the rich heritage that has enabled them to develop award winning vehicles with outstanding performance.

Maurice Wilks (1904 – 1963) and his brother created the first Land Rover over 60 years ago. Maurice was married and had three children. Stephen Wilks, the youngest son of Maurice Wilks, remembers growing up with the Land Rover years ago.

“An early memory I have is going up to Anglesey where we had a sort of holiday cottage and a farm up there. I remember those years, the Land Rover was always a part of our holiday, and that’s a very strong memory for me,” Stephen says. 

“We’d take picnics with it. We’d go sometimes through the dunes. The Land Rover was persuaded to negotiate this stream at one point, which was always very bumpy, and my father used to have to make it charge into it. So, we all hung on tight and the Land Rover went whooshing through. All the mud would splay up everywhere.”

Stephen also spoke about how his father would have been so proud and excited about the advancements in technology in vehicle design, especially in the Land Rover.

“He loved innovation. He was always looking ahead at the latest things that were coming out, and to see the modern Land Rover with its onboard computers and the changes that have been made from the Series 1 to what you get now, that would have been a great interest to him, and he’d always be really at the forefront of that trying to develop it further. He was always a man that looked to the future.”

Maurice Wilks started working at the Rover Company in 1930 as chief engineer. In 1946, he was made technical director, and in 1960 he was given the job of managing director. Finally in 1962, just a year before passing away, he was made chairman.

Maurice Wilks is just one part of Land Rover’s rich heritage. His contributions to the Rover Company, and the production of the Land Rover, continue to live on through the legacy he has left. 

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Adventure Awaits with the Range Rover

Proven over and over again, Land Rover makes the best road trip vehicles. The combination of luxury and performance makes traveling comfortable and stylish.

Photographers Ilitch Peters, Neil Britto, and Rover Broadbent, from New York, set out for a Californian adventure with some help from the Land Rover Range Rover.Land RoverF - January 1-1

First, they stopped in Point Reyes located in Marin County, 30 minutes outside San Francisco. Point Reyes is known for their outdoor activities, such as hiking and sea kayaking. It is also home to breathtaking cliffs, beaches, and interesting wildlife. Plenty of opportunity for photographers to take some outstanding photographs.

After their stop in Point Reyes, they continued on to photograph the Cypress Tree Tunnel. Two rows of massive Monterey Cypress Trees create the tunnel by overlapping their branches over the road. From there, they ventured to the Redwood forest of Myers Flat. This is the home of the Shrine Drive-Thru Tree. This iconic Redwood is 5,000 years old. The opening in the trunk was made by a fire years and years ago. There was barely enough room for the Range Rover to squeeze through.

At this point in their journey, the weather took a turn on them and rain and snow came beating down. They knew not to worry though, the Range Rover is perfectly equipped to handle every driving condition.

On the second day of their road trip, they drove on the nation’s oldest scenic highway, the Historic Columbia River Highway. This highway was built between 1913 and 1922 and boasts incredible views.Land RoverF - January 1-2

Their last stop on the road trip was Rowena Crest in Oregon. This rock was shaped by centuries of erosion. There is only one way to the drive to the top. Thankfully, Peters, Britto, and Broadbent had the Range Rover to pull them through. This road has plenty of switchbacks and turns and a horseshoe curve.

With an incredible road trip like this, and the Range Rover to support them, they definitely came away with some fond memories and outstanding photographs.

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Vermont Road Trip

Writer and the Executive Editor of Wilderness magazine, Jedidiah Jenkins, and set and event stylist, Ruthie Lindsey, spent the fall in Vermont with the Land Rover Range Rover Evoque to experience authentic New England. Along with photographer, Lulu Lovering, they journeyed across the Green Mountain state enjoying the beautiful sites and agrarian culture.

land-roverf-december-3Vermont’s roads are often winding and narrow, so the Range Rover Evoque was the perfect fit to keeping them safe on their journey.

They started their journey in Hartford, Vermont and made their first stop in Quechee. Quechee is the home of legendary glassmaker, Simon Pearce. Jenkins, Lindsey, and Lovering were able to meet Pearce and tour his studio, as well as try their own hand at glass blowing. Pearce uses a traditional Georgian glass blowing technique, so his craftsmanship is exceptional.

After Quechee, they journeyed to Rochester, Vermont where they explored the back roads of Vermont’s countryside in the Range Rover Evoque.

“The handling was superb,” Jenkins said. “The dirt roads of back-country Vermont would have been hard in a lot of cars. But the Evoque was made for them. The different driving modes helped us transition from paved highway to sandy beach to dirt road with ease. It is the perfect car for this type of adventure.”

Once they enjoyed Rochester, Jenkins, Lindsey, and Lovering continued through small towns and back roads until their journey ended in Stowe, Vermont where they visited the Stowe Mountain Resort. The resort is known for the road, Smuggler’s Notch, which was used by smugglers in the 19th century to sneak illegal products in from Canada. This land-roverf-december-3-2road, now one of the most beautiful roads in Vermont, is among thick forests with plenty of secluded caves along the route, perfect for the smugglers. 

“Vermont,” Jenkins said, “had such an effect on me. The dark stone cliffs and thick forests of Vermont created privacy in me, a kind darkness. The place creates personalities.”

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Zenith and Land Rover Team Up to Create History

Land Rover and watchmaker Zenith have teamed up to produce an unique watch commemorating both of their incredible brands.

Both Land Rover and Zenith were founded in 1969. Land Rover produced the iconic Range Rover that combined both comfort and off-roading capabilities, and Zenith produced the first working prototype of the self-winding chronograph, called the El Primero chronograph movement.

Over the years both the Range Rover and the El Primero continued to be recognized for their excellence in their respective areas.

“The match between our two brands is very strong,” says Aldo Magada, President and CEO of Zenith. “Zenith and Range Rover are both pioneers in our respective industries, and we both create unique, innovative products. Through timeless design, both brands express authentic luxury. The Zenith team is very excited to start this long-term partnership with Range Rover, another superb brand and kindred spirit.”

The special watch, the Zenith El Primero Range Rover, will have a 42mm case made of ceramist aluminum that combines durability and light weight like the Range Rover. The Range Rover also features minimalist aesthetic of its dashboard controls which has been mimicked in the Zenith El Primero Range Rover’s clean appearance.

Gerry McGovern, Land Rover Chief Design Officer, continues, “The Zenith El Primero is one of the most distinctive watch designs ever produced, in my view. Therefore it has been imperative to honor and respect this iconic design. It had to remain unmistakably an El Primero, but allude to Range Rover DNA.”

“We believe the Range Rover’s particular combination of luxury and performance to be unique, and the new Range Rover SVAutobiography Dynamic takes those qualities to the highest level yet,” McGovern says. “No mechanical chronograph has surpassed Zenith’s El Primero for accuracy or proved its quality over such a long period of time. To me, that makes these two great pieces of design a perfect fit.”

So, go ahead this holiday season! Head on over to an authorized Zenith dealer and purchase the Zenith El Primero Range Rover for that someone who truly appreciates luxury and performance.

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Christmas Cabin With Discovery Sport’s Help

Land Rover received a special request from a very important old friend. They were asked to build a cabin in a secret location that could withstand freezing temperatures, and was cozy enough for a festive getaway.

Mads Lindstrom, the architect of the wilderness cabin, describes it as “somewhere to sleep and somewhere to rest” and “where you can put your luggage and kind of a base for your trip”.

When reviewing the plans and deciding how to transport the pieces of the cabin, Land Rover weighed all of their options. They finally decided on the Discovery Sport due it’s size and ability to conquer all terrains.

“When we first received the brief we knew it was going to be a challenge, but immediately we looked at the Discovery Sport because of the load space,” Land Rover Engineer, Muhammed Malik states. “I was confident that the wilderness cabin would fit in.”

Climber and adventurer Kenton Cool knows a thing or two about camping out in the freezing temperatures. He has climbed Mount Everest twelve times. He took a look over the cabin design to make sure it would stand up in the freezing wilderness.

“Our VIP guest is going to spend an awful lot of time probably getting very cold. Having looked around the cabin here today, you take it out in the wild it’s going to be totally fit for purpose. If I came across one of these I’d think it was Christmas come early.”

The cabin was built in pieces and then transported in the Discovery Sport and put together in the secret location.

With the seven seats we wanted sliding seats as well so you can have an extra 160 ml at your boot space for your family holiday,” Helen Ali, Land Rover Engineer, states, “or in this case to take a wilderness cabin on an adventure.”

With the Discovery Sport’s help, the cabin is built and ready to go for Land Rover’s old friend. Just in time for a festive getaway, and all for a good Claus!

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