New Velar Sets Trends

Land Rover debuted their newest vehicle, the Range Rover Velar, at the Design Museum in London last week. The Velar fills the gap between the Range Rover Evoque and Range Rover Sport.

“The Velar creates a different space for Range Rover,” Gerry McGovern, Chief Design Officer, says. “Designing a car is a collaborative process. It’s about great designers and great engineers coming as one to achieve a common aim, and that is to create something truly special.”

Creative Director for Interiors, Massimo Frascella, continues describing the design, “The form, the volumes, the lines, the details, everything just works so beautifully together. Reducing the visual noise, reducing the complexity, and just bring the purity, those few lines that are so critical that really gives that sophisticated feel. Every single part is visually connected, has a reason to be there, has a logic.”

The Range Rover Velar exemplifies modernity and innovation with its design. The interior is designed to be a sanctuary. The Range Rover Velar boasts flush deployable door handle and burnished copper detailing. It also features a new fabric design on the seats. This gives a glimpse at design trends for future Range Rovers.

“This meeting of the digital and the physical, the tradition, the progressive,” Amy Franscella, Chief Designer, Color & Materials, says, “It’s this sleek piece of architecture that allows the technology to come to you when you need to call upon it. We’ve created a new material signature of the cut diamond. It will become a signifier for Range Rovers in the future.”

“One of the things that the Velar does beautifully is it integrates the technology, and it doesn’t let the technology dictate,” McGovern continues. “ Its compelling design, its tailored technology, and its relevant innovation, they combine to create a vehicle that will truly resonate on an emotional level. The new Range Rover Velar changes everything.”

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