As motor vehicles began to increase, Land Rover sought to stay in tune with their market. While keeping the consumer in mind, Land Rover’s Series 1 was created. Due to the large amount of people working in agriculture in the 1940’s, Land Rover’s Series 1 was designed to work in the field, like a tractor, as well as an excellent mode of transportation.
Land Rover’s original Series 1 is truly a classic. First launched at the Amsterdam Motor Show on April 30, 1948, the Series 1 has an 80-inch wheelbase, a pick-up body, and was originally priced at around 450 pounds.
Now, Land Rover is restoring many Series 1s. Land Rover Reborn is selecting 25 Series 1s that have fallen into disrepair to fully restore. Each Series 1 is carefully evaluated to ensure authenticity, it then makes the trip to Land Rover’s home of the original Defender, their factory in Solihull, England.
Once at the factory, Land Rover’s team of experts will professionally restore the Series 1s to their original 1948 state. Land Rover believes that not one of our vehicles is the same, especially with the Series 1s. Each Series 1 has its own unique history. Each had its own life it its own part of the world. It is Land Rover’s goal to restore each vehicle’s authenticity and uniqueness.
Each vehicle undergoes an examination so we know exactly what needs to be restored to what specification.
If you are willing to spend the money, you can purchase a Series 1 and even select which original paint color you would like for it to be (Light Green, Bronze Green, Royal Air Force Blue, Dove Gray, or Poppy Red) and what material you would like the seats recovered with.
You will also be able to tours the facility, so if you are a car enthusiast but do not have the money to bring a Series 1 home, you can see the restoration in person at our Solihull facility.