Jaguar Land Rover Works Towards Sustainability

Jaguar Land Rover is known for their performance. Their vehicles are top of line, built to withstand all conditions without comprising performance or style. Now, Jaguar Land Rover is taking a step further to create more sustainable vehicles without comprising what they stand for.

Jaguar Land Rover was one of the first UK automakers to study the overall environmental impact of a vehicle. The study, the Life Cycle Assessment, allows them to look at the bigger picture. It allows them to look at the lifetime of the resources and materials that are used and the impact they are having on the environment.

The Life Cycle Assessment has definitely already proven its worth. Jaguar Land Rover has put out the Range Rover Evoque, which is the most efficient Range Rover to date, and they have cut the average CO2 tailpipe emissions by 25% in their European fleet since 2007.

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When designing for fuel efficiency Jaguar Land Rover focuses on four areas. The lightweight body structures, the hybrid & electric solutions, stop/start technology, and powertrain efficiency.

By focusing on lightweight body structure Jaguar Land Rover is able to improve aerodynamics which reduces the size of the engine needed to deliver power.

Hybrid & electric solutions use less, or no, gas to power the vehicle, so less CO2 is emitted. Jaguar Land Rover has a team of 260 engineers working to discover how combustion engines are can work with elect motors to lessen the amount of energy lost by braking and driving.

With stop/start technology the engine completely stops with the vehicle is at rest, then restarts when the driver’s foot leaves the brake pedal. This significantly reduces fuel consumption and in turn also reduces CO2 emissions.

Powertrain efficiency allows Jaguar Land Rover to keep delivering high performance vehicles while making them more sustainable with fewer emissions.

Jaguar Land Rover continues to show its dedication to improving the quality of life on Earth by creating more sustainable vehicles with the continued luxury and high performance Jaguar Land Rover is known for.

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