InMotion Works to Change Mobility

Jaguar Land Rover’s mobility services business, InMotion, recently announced they will be investing in Lyft! Lyft is the quickest growing rideshare company in the United States.

Lyft was originally founded in 2012 as a way to bring people together using better transportation. Lyft is available in 350 cities nationwide and is the preferred ridesharing service by drivers and passengers. Lyft is dedicated to creating positive change in every city they service.

InMotion originally invested in the Detroit-based digital carpool business, SPLT. SPLT works with Lyft in providing medical transport for non-emergencies. This sparked InMotion’s interest in Lyft.

InMotion plans to invest 25 million dollars in Lyft that will go to support expansion and technology plans. In addition, InMotion’s investment supply Lyft drivers with a number of Land Rover and Jaguar vehicles and will allow InMotion Ventures to test and develop their mobility services.

“We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face,” Sebastian Peck, InMotion Managing Director, said. 

“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

“This is a strategic investment for both parties as we focus on innovating new mobility solutions to our customers,” Hanno Kirner, Executive Director of Corporate and Strategy, said. “Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

InMotion, powered by Jaguar Land Rover, is dedicated to investing in innovations that change the way we use transportation by investing in companies with high-growth in the mobility and smart transportation market.

In addition, InMotion works with Jaguar Land Rover business to create and develop new products that will contribute to an incredible unforgettable experience for new and existing Jaguar Land Rover customers.

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