The all-new Range Rover Velar has officially made its United States debut! The Range Rover Velar debuted at a live performance on April 11 by British pop superstar Elli Goulding at Hearst Plaza, Lincoln Center in New York. The show was set to reveal the all-new Range Rover Velar before it would be auctioned off at the East Side House Settlement Annual Gala later that week.
“I have always been a big Range Rover fan, and it was a pleasure to be a part of its launch here in the US,” Goulding said. “Even more rewarding to be supporting a local charity that improves over 10,000 lives every year in one of my favorite cities.”
The auction took place on April 13 before the start of the 2017 New York International Auto Show. It is only fitting that the all-new Range Rover Velar be auctioned off in New York since the New York-Metropolitan area is the world’s largest Range Rover market. The winner of the auction will be able to be one of the first customers to have an all-new Range Rover Velar delivered.
The benefactor of the proceeds from the gala is the East Side House Settlement. This non-profit organization serves the Bronx and north ManhattaLandn by providing social services and education. Jaguar Land Rover North America, LLC was proud to serve as the sole sponsor for the gala for the second time. In 2016, a First Edition Jaguar F-PACE was auctioned off for $101,000. Nearly $500,000 was raised to support the East Side House Settlement.
The all-new Range Rover Velar, and fourth member of the Range Rover family, was designed to fill the space between the Range Rover Evoque and Range Rover Sport. It is now available to be ordered and is expected to be available for deliveries to the United States late summer 2017.
For more information on the all-new Range Rover Velar, contact us at Land Rover Frisco! We can’t wait to tell you more!