Coming Soon – Discovery SVX

Jaguar Land Rover’s Special Vehicle Operations is about to push the boundaries of off-road capability with the upcoming Discovery SVX.land

The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called Land Rover Discovery SVX version going on sale 12-18 months later.

While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.

SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.

“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”land2

Sources have previously suggested that Land Rover is eager to use SVO tuning of the Discovery to showcase its technical as well as mechanical ability.

Edwards conceded that the business case for SVX models was not as clear as for luxury and performance models, but added: “The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.”

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