The Ultimate Driving Kitchen

Land Rover Special Vehicle Operations and TV Personality and Chef Jamie Oliver have teamed up to create a one-of-a-kind kitchen on wheels! The Land Rover Discovery was chosen as the base for this incredible project. Its 82.7 cubic feet of luggage space and storage made it the perfect candidate.

The Jaguar Land Rover Special Vehicle Operations team was able to implement idea after idea of Oliver’s. In the end, the special Land Rover Discovery has a toaster in the center console, wheels that churn butter while the vehicle is in motion, a rotisserie powered by the power take off, a slow-cooker beside the engine, a gas burner, a pasta maker, and a foldable table and workspace. Oliver even planned for a spice rack and herb garden.

“As a team, we never imagined we would be asked to produce wheels that churn butter so it has been great fun working alongside Jamie to bring his vision to life,” David Fairbairn, Special Vehicle Operations Head of Bespoke, said. “He really wanted to push the boundaries of what was possible with this versatile vehicle and the team fully embraced the challenge. The Discovery helps our customers make every day an adventure, and this special vehicle will give Jamie and his family the change to cook amazing meals during a road trip.”

Other features of the custom Land Rover Discovery include an aluminum sink, a flat screen TV, a spice drawer, a custom Land Rover barbecue, olive oil and vinegar dispenser, salt and pepper grinder, ice cream maker, jam store, a rotisserie and pasta cutter, and a custom mortar and pestle.

Oliver will be sharing about the building and design process on his Food Tube channel in a three-part-series. The first episode is available now.

The Land Rover Discovery is so versatile it is perfect for every family! Are you interested in learning more about the Land Rover Discovery? Contact us at Land Rover Frisco! We look forward to assisting you soon!

Land Rover Frisco
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Jaguar Land Rover Works to Promote Women in STEM

Land Rover Frisco is proud of Jaguar Land Rover’s commitment to diversity in the workplace. Through Jaguar Land Rover’s engineering apprenticeship program, Jaguar Land Rover is proud to announce the number of female apprentice engineers has grown from 30 to 75 in the last year. That is approximately one third of the new apprentices.

500 graduates and apprentices of Jaguar Land Rover’s engineering apprenticeship program came together at an induction event in early September. The program lasted a week and included plant tours, motivational speakers, and a chance to get questions answered by Jaguar and Land Rover designers.

“We are delighted to see so many young women are taking up engineering and we hope this positive trend continues.,” Ian Harnett, Jaguar Land Rover Director of Human Resources, said. “This is an exciting time to join Jaguar Land Rover as the changing landscape of mobility and technology opens new avenues and opportunities for the business. Mobility is about more than just movement and our new recruits have a unique opportunity to help shape the future lifestyles of our customers. As a technology company we are keen to attract the brightest talents and we are sure all of our new recruits will support our future plans to create autonomous, connected, electrified and shared vehicles.”

The new apprentices will learn at the Jaguar Land Rover Academy. The Jaguar Land Rover Academy not only instructs and trains newcomers, it also encourages learning for employees. Anyone wanting to learn a new skill or want to move to the next level in their department can gain training.

As part of Jaguar Land Rover’s commitment to diversity in the workplace ‘Young Women in the Know’ was set-up. This program encourages women to take part in the STEM community. Many women who have been a part of ‘Young Women in the Know’ have become a part of the Jaguar Land Rover family in a variety of capacities.

Are you interested in learning more about Land Rover? Contact us at Land Rover Frisco! We cannot wait to share Land Rover with you!

Discovery Shows Off Towing Capability

To announce the arrival of the 2018 Land Rover Discovery HSE Td6, Land Rover took the new Discovery to the Australian Outback and had it attempt to tow an impressive amount.

First, the Land Rover Discovery HSE Td6 towed a seven-trailer semi-truck almost 10 miles. Finally, the Land Rover Discovery towed a 328-ft road train. The Land Rover Discovery HSE Td6 “has a maximum permissible towing capacity of 7,716 lbs on public roads. However, it was able to tow a 121 ton road train 9.9 miles. This was possible by the Discovery HSE Td6’s four-wheel-drive traction, 254hp 3.0-liter turbocharged diesel engine, and 443-lb ft of torque.

Towing extreme capacities is a tradition of Land Rover’s when it comes to launching a new Discovery model. The original Discovery pulled a train in 1989, and last year the Discovery Sport premium compact SUV towed rail carriages above the Rhine river.

“Towing capability has always been an important part of Discovery DNA and the raw weight of the road train tells only half the story here,” Quentin Spottiswoode, Land Rover Product Engineer, said. “Pulling a rig and seven trailers, with the rolling resistance of so many axles to overcome, is a huge achievement. We expected the vehicle to do well, but it passed this test with flying colors, hitting 27 mph along its 10-miles route.”

Discovery HSE Td6 buyers will be able to opt for the Advanced Tow Assist technology. This technology helps with reversing “by providing responsive trajectory lines on the rear camera feed to the central touchscreen.” Other towing capabilities include Rear Height Assist, Hitch Assist, and Trailer Stability Assist.

Land Rover Frisco is so excited about the launch of the new Discovery HSE Td6. Are you interested in learning more about it? Contact us today! We cannot wait to share our love of Land Rover with you!

Celebrating Invictus Games Athletes

Land Rover Frisco is excited and proud to announce Jaguar Land Rover North America’’s continued support and partnership of the U.S. Armed Forces Team in the Invictus Games. This year’s Invictus Games start this weekend, September 23, in Toronto Canada, and run until September 30. In addition, Jaguar Land Rover will be the presenting partner for the Invictus Games Toronto 2017.

The Invictus Games are an “international adaptive sporting event for wounded, ill, and injured veterans and active-duty service members.” The U.S. has over 80 athletes on their team this year, and are being led by Sgt. Ivan Sears and Capt. Christy Wise.

Before the U.S. team took off for the games, Jaguar Land Rover wanted to celebrate them send them off with extra support, recognition, and honor. So, Jaguar Land Rover hosted a send-off event in Long Island, New York. In addition to a celebrate, the send-off was comprised of practices and scrimmages for some last minute preparation.

“The Invictus Games gives us all the chance to challenge ourselves and build a better version of ourselves.” USMC, Sgt. Ivan Sears, U.S. Armed Forces Team Co-Captain for Invictus Game Toronto 2017, said. “I speak on behalf of the entire team when I saw that we are all so excited to represent the U.S. Armed Forces Team in Toronto.”

Sports for the Invictus Games include powerlifting, archery, sitting volleyball, golf, wheelchair basketball, the Jaguar Land Rover Driving Challenge, and more.

“The Invictus Games is an amazing event as it bring together wounded warriors from all around the world to compete, share stories and encourage each other,” USAF, Capt. Christy Wise, U.S. Armed Forces Team Co-Captain for Invictus Game Toronto 2017, said. “We want to thank Jaguar Land Rover for all of their support before and during the games.”

Want to learn more about Land Rover? Contact us at Land Rover Frisco! We look forward to connecting with you!

Velar Takes on the Media

Land Rover Frisco is excited to announce the launch of the new Land Rover Range Rover Velar! The Range Rover Velar is the fourth member of the Range Rover family.

In order to properly introduce the Range Rover Velar to the people of North America, Land Rover has put together a marketing campaign. It kicks off with key media partnerships that coincide with the Range Rover Velar’s target customers’ “passion points” (for example, business, design, style, and technology). These partnerships include The Wall Street Journal, Robb Report, and Cool Hunting.

Land Rover is also entering a partnership with Conde Nast. This partnership aims to create a very real connection between their audience and the Range Rover Velar. As part of the partnership, the Range Rover Velar will be on display throughout the New Yorker Festival October 6 – 8. Conde Nast will also integrate the Range Rover Velar into videos that will be shown across digital channels for The New Yorker.

“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” Kim McCullough, Jaguar Land Rover North America Vice President of Marketing, said. “The Range Rover Velar brings a new dimension of modernity, elegance, and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

Magazines such as Architectural Digest, Vogue, GQ, and WIRED are going to create custom content that will highlight design trends showcased throughout the Range Rover Velar and influenced its design. A 30-second television commercial has already been produced and will show on major networks and Hulu starting mid-September.

Other aspects of the marketing campaign include an advertisement in Times Square and “mobile ad placements through Verve.”

The Range Rover Velar is available now in North America! Contact us at Land Rover Frisco to learn more about how it could work for you!