Celebrating Invictus Games Athletes

Land Rover Frisco is excited and proud to announce Jaguar Land Rover North America’’s continued support and partnership of the U.S. Armed Forces Team in the Invictus Games. This year’s Invictus Games start this weekend, September 23, in Toronto Canada, and run until September 30. In addition, Jaguar Land Rover will be the presenting partner for the Invictus Games Toronto 2017.

The Invictus Games are an “international adaptive sporting event for wounded, ill, and injured veterans and active-duty service members.” The U.S. has over 80 athletes on their team this year, and are being led by Sgt. Ivan Sears and Capt. Christy Wise.

Before the U.S. team took off for the games, Jaguar Land Rover wanted to celebrate them send them off with extra support, recognition, and honor. So, Jaguar Land Rover hosted a send-off event in Long Island, New York. In addition to a celebrate, the send-off was comprised of practices and scrimmages for some last minute preparation.

“The Invictus Games gives us all the chance to challenge ourselves and build a better version of ourselves.” USMC, Sgt. Ivan Sears, U.S. Armed Forces Team Co-Captain for Invictus Game Toronto 2017, said. “I speak on behalf of the entire team when I saw that we are all so excited to represent the U.S. Armed Forces Team in Toronto.”

Sports for the Invictus Games include powerlifting, archery, sitting volleyball, golf, wheelchair basketball, the Jaguar Land Rover Driving Challenge, and more.

“The Invictus Games is an amazing event as it bring together wounded warriors from all around the world to compete, share stories and encourage each other,” USAF, Capt. Christy Wise, U.S. Armed Forces Team Co-Captain for Invictus Game Toronto 2017, said. “We want to thank Jaguar Land Rover for all of their support before and during the games.”

Want to learn more about Land Rover? Contact us at Land Rover Frisco! We look forward to connecting with you!

Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
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Velar Takes on the Media

Land Rover Frisco is excited to announce the launch of the new Land Rover Range Rover Velar! The Range Rover Velar is the fourth member of the Range Rover family.

In order to properly introduce the Range Rover Velar to the people of North America, Land Rover has put together a marketing campaign. It kicks off with key media partnerships that coincide with the Range Rover Velar’s target customers’ “passion points” (for example, business, design, style, and technology). These partnerships include The Wall Street Journal, Robb Report, and Cool Hunting.

Land Rover is also entering a partnership with Conde Nast. This partnership aims to create a very real connection between their audience and the Range Rover Velar. As part of the partnership, the Range Rover Velar will be on display throughout the New Yorker Festival October 6 – 8. Conde Nast will also integrate the Range Rover Velar into videos that will be shown across digital channels for The New Yorker.

“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” Kim McCullough, Jaguar Land Rover North America Vice President of Marketing, said. “The Range Rover Velar brings a new dimension of modernity, elegance, and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

Magazines such as Architectural Digest, Vogue, GQ, and WIRED are going to create custom content that will highlight design trends showcased throughout the Range Rover Velar and influenced its design. A 30-second television commercial has already been produced and will show on major networks and Hulu starting mid-September.

Other aspects of the marketing campaign include an advertisement in Times Square and “mobile ad placements through Verve.”

The Range Rover Velar is available now in North America! Contact us at Land Rover Frisco to learn more about how it could work for you!

American Eventing Championship Partners

Land Rover North America is once again partnering with the 2017 USEA American Eventing Championships (AEC) again this year for the Tryon International Equestrian Center (TIEC) in North Carolina that started yesterday, August 30, and continues through September 3, 2017.

The AEC gives both horse and rider combinations of every age and level an opportunity to compete in this special national championship. This event recognizes all professionals, amateurs, and juniors for their year-long accomplishments. It brings in the top riders in all divisions from all over the country to compete for the national title.

“We are happy to be a part of this weekend’s event as it helps develop the next generation of our equestrian athletes and also awards and recognizes the best riders in the nation, whether they are a Beginner Novice or are riding in the Advanced division,” Kim McCullough, Jaguar Land Rover North America, LLC, Vice President of Marketing, said.

“This event does a great job of creating a championship environment and the stunning facilities int he foothills of North Carolina’s Blue Ridge Mountain range provide the perfect environment to showcase the capability and design of our vehicles.”

In addition to having the pleasure of viewing an exciting cross-country competition (designed by Captain Mark Phillips), spectators will be able to enjoy Land Rover’s ‘Ultimate Stable.’ The ‘Ultimate Stable,’ features the all-new seven-seat Land Rover Discovery with a variety of top equestrian apparel and equipment.

Children will also have an opportunity to join in on the Land Rover fun. Land Rover will have a multiple scaled-down, electric-powered replicas of the Land Rover Series 1 (1948) for children, ages four through ten, to drive on an unique mini off-road course.

Land Rover North America is proud to continue their part as the Official Vehicle of the United States Equestrian Foundation and the U.S. Land Rover Eventing Team at the 2017 USEA AEC.

Interested in learning more about Land Rover? Contact us at Land Rover Frisco! We look forward to sharing our love of Land Rover with you!

Jinsop Lee Evaluates New Velar

The new Range Rover Velar is going on the market soon! Land Rover Frisco can’t wait to share it with you. Recently, Land Rover had Design Thinking Consultant, Jinsop Lee, evaluate the new Range Rover Velar and give his take on its incredible design.

Jinsop Lee believes in a design approach that appeals to all five senses. He calls this way of evaluating design the “multisensory experience”.

When Jinsop Lee first met the new Range Rover Velar his initial reaction was that “the car has very handsome proportions” and he “could clearly see how much the designers had put into the details.”

Jinsop Lee described his way of approaching design by talking about sandwiches, “A great sandwich should have both hot ingredients and cold ingredients. Now another type of balance you’ll find in a great sandwich is when you bite into it. It’ll feel both crunchy, but the inside will be soft and moist, and all of these senses combined form to create a great sandwich.”

“When I first entered the Velar I noticed textures, feelings, and concepts that had been put together and balanced extremely well,” Jinsop Lee continued.

“So one of the great surprises was the steering wheel. Now of course I expected the steering wheel to be wrapped in something luxurious and soft, and it was. In the middle of that leather is a thin ring of metal, and visually it’s great because you can see something cold and hot in the middle of that plushness, but also, you can feel it. When you run your hands along the steering wheel in the middle of that comfort, the softness, you can feel a little bit of the cold of metal.”

“When you look at the overall design of the Range Rover Velar, you have this strong, proud exterior. You’ve got this high-tech interior that at the same time is cozy and welcoming, and it’s peaceful and quiet inside. You can really see that the Range Rover Velar was designed for the multisensory experience.”

Interested in learning more about the Range Rover Velar and how it fits into your lifestyle? Contact us at Land Rover Frisco! We cannot wait to connect with you!

Win a Land Rover Peruvian Adventure!

Taking off this October, Land Rover is hosting the Land Rover Experience Tour Peru 2017. This expense paid, six-day, off-road adventure through the Peruvian mountains, jungles, and desert will feature the new Land Rover Discovery and four winners from across the United States.

To win this coveted adventure, you must prove yourself at one of four trials. The first trial took place at Overland Expo west May 12-14 in Flagstaff, Arizona, and the first winner, John Thomas from Fresno, California, has been recently announced!

The last three winners will be selected from the other three trials, taking place at three different Land Rover Experience Driving Centers. These are located at the Quail Lodge in Carmel, California; the Equinox Resort in Manchester, Vermont; and the Biltmore Estate in Asheville, North Carolina. You may only enter each trial once.

“Creating this competition to give consumers the chance to win a trip on the Land Rover Experience Tour taking place in Peru this year, provides an opportunity for us to showcase the unique features of the new Land Rover Discovery and engage with adventure minded individuals at our Experience school locations,” Kim McCullough, Jaguar Land Rover North America, LLC, Brand VP, said.

“We are excited to announce the first winner of the Land Rover Experience Tour Peru 2017. It will be a thrilling experience for John and we know he will enjoy all the capabilities of the new Discovery.”

The winners will travel in pairs for the Land Rover Experience Tour Peru 2017. The first pair will travel from October 28 to November 3 over 500 miles from Cusco, through Machu Piccu, Pitchari, Satipo, and will end their leg of the experience in Huancayo. The second pair will travel from November 4 to November 9. They will start in Huancayo and drive almost 400 miles through Peruvian mountains and desert on their way to the finish in Pisco.

To sign up for one of the trials visit this website. You must sign up by August 31.

For more information on the new Land Rover Discovery! Contact us at Land Rover Frisco! We cannot wait to tell you more!