Land Rover has just launched ‘A Life Extraordinary’ – a global film project that focuses on pioneering people from around the world and the attributes that make them extraordinary.
The eight minute documentary is narrated by Dr. Brian R. Little, from the Department of Psychology, Cambridge and features stories from four individual talents: Xian Zhang, music director and conductor; Anouk Wipprecht, a leading fashion tech designer; Tom Lalampaa, award-winning conservationist; Victor Minibaev, double European diving champion.
Four individual films have also been created that share the personal stories of each pioneer through captivating interviews and intriguing insight from leading psychologist Dr. Little. Each film focuses on the significance of a decisive moment or performance that has informed the path of each pioneer and led them to their current position as a leader in their field.
Dr. Brian R. Little said: “This project brilliantly illustrates what it means to truly go above and beyond in life. We have found four genuinely pioneering people who embody what it means to push your limits and demonstrate the power of innovation. Throughout this project, I have been able to explore what really motivates people to live beyond their boundaries.”
Dominic Chambers, Global Head of Digital Marketing for Jaguar Land Rover said: “Land Rover has always been synonymous with innovation and pushing the boundaries of design and technology with our vehicles. To create such an enlightening film that explores the human psyche and what drives it to keep breaking barriers and seek the impossible has been remarkable, and illustrates how important it is that people all over the world keep pioneering.”