Project Hero

For 64 years, the Red Cross and Land Rover have partnered together on many projects across 4 continents in 24 countries. In 2017, Land Rover wanted to do something more to assist the Red Cross, so they launched Project Hero.

Project Hero is a unique version of the all-new Land Rover Discovery.

“This supremely capable vehicle is enhanced by the team of designers and engineers at Special Vehicle Operations through the integration of advanced drone technology,” John Edwards, Managing Director Jaguar Land Rover Special Operations, said.

David Wran-Schume is a part of the Operations and Disaster Management for the Austrian Red Cross. He has been with the Red Cross for 11 years. He and his team were able to test the special version of the Land Rover Discovery.

“We’re up here to test the new Discovery with the drone and to identify how it would fit into the team and what role it can play,” Wran-Schume said. “A few years ago, I couldn’t imagine having access to this technology and being a part of this project.”

“There is a lot of technology packed into the new Discovery, it makes it a lot easier to clear communication channels so that everybody is linked up and ready to go. We get the chance to identify signs of missing people around hazards that can harm our personnel involved.”

The drone built into the new Discovery even comes equipped with infrared technology. Wran-Schume continues, “Infrared camera technology is really useful because you can identify heat sources.”

“For me all these ingredients, the technology, the new discovery, and our own expertise coming together would make a big difference and may ultimately save lives. This could mark the start of a new era in search and rescue.”

Land Rover believes that saving lives is “a duty, a privilege, one of the greatest things one human-being can do for another.” By partnering with the Red Cross to bring them this unique version of the new Discovery, Land Rover is hoping that many more lives are saved.

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New Velar Sets Trends

Land Rover debuted their newest vehicle, the Range Rover Velar, at the Design Museum in London last week. The Velar fills the gap between the Range Rover Evoque and Range Rover Sport.

“The Velar creates a different space for Range Rover,” Gerry McGovern, Chief Design Officer, says. “Designing a car is a collaborative process. It’s about great designers and great engineers coming as one to achieve a common aim, and that is to create something truly special.”

Creative Director for Interiors, Massimo Frascella, continues describing the design, “The form, the volumes, the lines, the details, everything just works so beautifully together. Reducing the visual noise, reducing the complexity, and just bring the purity, those few lines that are so critical that really gives that sophisticated feel. Every single part is visually connected, has a reason to be there, has a logic.”

The Range Rover Velar exemplifies modernity and innovation with its design. The interior is designed to be a sanctuary. The Range Rover Velar boasts flush deployable door handle and burnished copper detailing. It also features a new fabric design on the seats. This gives a glimpse at design trends for future Range Rovers.

“This meeting of the digital and the physical, the tradition, the progressive,” Amy Franscella, Chief Designer, Color & Materials, says, “It’s this sleek piece of architecture that allows the technology to come to you when you need to call upon it. We’ve created a new material signature of the cut diamond. It will become a signifier for Range Rovers in the future.”

“One of the things that the Velar does beautifully is it integrates the technology, and it doesn’t let the technology dictate,” McGovern continues. “ Its compelling design, its tailored technology, and its relevant innovation, they combine to create a vehicle that will truly resonate on an emotional level. The new Range Rover Velar changes everything.”