Holographic HUD

Jaguar Land Rover has officially incorporated a head-up display for their lineup of vehicles, except that this isn’t your typical run-of-the-mill HUD.   Say hello to holographics!  hud

Cambridge researchers have developed a new type of head-up display for vehicles which is the first to use laser holographic techniques to project information such as speed, direction and navigation onto the windscreen so the driver doesn’t have to take their eyes off the road.  According to the researchers behind the technology, it is another step towards cars which provide a fully immersive experience and will eventually even improve safety by monitoring driver behavior.

Cars can now park for us, help us from skidding out of control, or even prevent us from colliding with other cars.  The holographic HUD technology will provide better color, brightness and contrast than other systems, but in a smaller, lighter package.

Most of the HUDs in passenger cars display information that be seen on the dashboard, including speedometer and tachometer and navigation information. Some models also display night vision information.range

Lee Skrypchuk, Human Machine Interface Technical Specialist at Jaguar Land Rover, said: “The development of a laser holographic HUD presented a number of technical challenges but also a number of benefits including small package size, high optical efficiency, wide color gamut and cross platform compatibility.  Incorporating a laser holographic light engine was a true world first application of technology for Jaguar Land Rover and I’m delighted that the technology has worked so well in our vehicles.”

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Land Rover – Bridging The Gap

To celebrate the 45th Anniversary of the Range Rover and just ahead of the Guangzhou Motor Show in China , Land Rover has driven its flagship vehicle over a bridge constructed entirely of paper!

The hand-built paper bridge took three days to construct and was freestanding, using no glue or bolts to hold it in place. The structure which spanned five meters was built in the ancient water city of Suzhou, which is famous for its bridges and nicknamed “Venice of the East.”

Artist and paper bridge designer, Steve Messam, said: “Paper structures capable of supporting people have been built before but nothing on this scale has ever been attempted. It’s pushing engineering boundaries, just like the Range Rover, and the ease and composure with which the vehicle negotiated the arch was genuinely breathtaking.”

Land Rover Experience Chief Instructor Chris Zhou was chosen to tackle the bridge, and used a variety of technologies, such as All Terrain Progress Control to preserve the delicate fabric of the unique structure.

Nick Rogers, Director Group Engineering Jaguar Land Rover, said: “China is hugely important for Range Rover, so we have picked the perfect place to celebrate 45 years of our premium SUV family. Range Rover’s advanced lightweight body and peerless all-terrain capability were crucial factors in making this unique drive possible.”

Range Rover was the world’s first ever premium SUV when it debuted in 1970 and was the first vehicle to drive across the Darien Gap in Central America two years later. In 1989 it was first 4×4 to be fitted with ABS anti-lock brakes and introduced both Electronic Traction Control and electronic air suspension to the sector in 1992.

Revealed – Evoque Convertible!

It is with great enthusiasm that we announce that Land Rover has finally unveiled the world’s first luxury compact SUV convertible with the Range Rover Evoque!evoque

This ground breaking achievement will mark a new highlight in the Evoque portfolio, and with the combination of its sleek design and spectacular refinement, Land Rover promises to make this beauty the most capable all-season convertible ever produced.

The sophisticated fabric roof has a Z-fold mechanism that lays flush with the rear bodywork for a sleek, uncluttered appearance when lowered. The roof is the longest and widest currently fitted to any vehicle on sale today.

The fully-automated roof stows in 18 seconds, and can be raised in 21 seconds, at speeds up to 30mph. When closed it provides high standards of refinement with a layer of acoustic insulation ensuring interior comfort on a par with five-door Evoque. In addition, the position of the roof doesn’t affect loadspace, with a generous 251-litre boot offering unrivalled practicality for a convertible.evoq

As far as safety is concerned, the Evoque will be equipped with a Roll-Over Protection Device featuring deployable roll-over bars hidden in the rear bodywork. It deploys two aluminum bars within 90 milliseconds in the unlikely event of a roll-over situation to create a survival space for occupants.

Gerry McGovern, Land Rover Design Director and Chief Creative Officer, commented: “Range Rover Evoque Convertible is a vehicle for all seasons. Its uniquely distinctive design and world-class engineering adds another dimension to the Range Rover family, further enhancing its desirability and appeal.”

The all new Range Rover Evoque Convertible will be produced at Land Rover’s Halewood plant in the UK, alongside the five door and Coupé bodystyles, and goes on sale starting in the Spring of 2016 in more than 170 markets worldwide.