Introducing “Bike Sense”

Land Rover Frisco is excited to announce that JLR has decided to undertake a new task to help protect our fellow cyclists out there on the open roads!

“Bike Sense” will allow colors, sounds and touch inside the car to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes.

If a bicycle or motorbike is coming up the road behind the Land Rover, Bike Sense will alert the driver if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to “tap” the driver on the left or right shoulder. The idea is that the driver will then instinctively look over their shoulder to identify the potential hazard.

As the cyclist gets closer to the car, an array of LED lights on the window sills, dashboard and windscreen pillars will glow amber and then red as the bike approaches. The movement of these red and amber lights across these surfaces will also highlight the direction the bike is taking.  The audio system will also make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from.

Bike Sense would also be able to identify hazards that the driver cannot see. If a pedestrian or cyclist is crossing the road, and they are obscured by a stationary vehicle for example, the car’s sensors will detect this and draw the driver’s attention to the hazard using directional light and sound.

Dr. Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: “Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimizing the location of light, sound and touch to enhance this intuition. This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses. If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle.”



Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

“Defender 2,000,000”

Land Rover Frisco is helping to commemorate the UK production of the two-millionth Series Land Rover and Defender!

This December, Defender fans will be given the opportunity to own this unique piece of Land Rover’s history when it is auctioned off by the prestigious and globally renowned auction house, Bonhams.  All proceeds will be donated to Land Rover’s humanitarian and conservation partners – the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation.

Dr Ralf Speth, Chief Executive of Jaguar Land Rover, said: “Over 67 years, the Series Land Rover and in turn Defender has been the transport of choice for explorers, charity organizations, farmers and even royalty. Throughout history it has helped pioneers to reach the unreachable. What started life as an agricultural workhorse has transcended the automotive world to become a worldwide design icon.”

The vehicle will be publicly unveiled by Bonhams at Goodwood Festival of Speed, being held on June 25th.  After completing a schedule of public appearances throughout the rest of the year, “Defender 2,000,000” will be auctioned at a prestigious charity event, held at the Bonhams auction house in New Bond Street, London.   As part of the auction, Bonhams will host a specially curated Series Land Rover and Defender exhibition to showcase the vehicle’s rich history and detail its journey to becoming a worldwide automotive icon.

The Defender showcases an abundance of distinctive finishing touches.  A map of Red Wharf Bay – where the design for the original Land Rover was first drawn in the sand – is engraved into the aluminum fender, which contrasts with the exterior Indus Silver satin paint. The design is finished with Santorini Black wheels and wheel arches, roof, door hinges, grille and mirror caps.

Production of the original Land Rover Series I began at the famous Lode Lane facility in 1947 ahead of its launch at the Amsterdam Motor Show on 30 April 1948. Since then two million examples of the Series I, II III and Defender have been produced at Solihull.



Remote Rovering

Autonomous driving technology is primarily focused on keeping the driver, passengers, and others out on the road safe.  But the ability for a car to operate without a human behind the wheel is something else altogether.

Jaguar Land Rover is currently testing a new smartphone app that will allow the driver to tackle the tough terrain all by remote control!   The app includes control of a Range Rover’s steering, accelerator and brakes as well as changing from high and low range. This would allow the driver to walk alongside the car, at a maximum speed of 4mph, to maneuver the car out of challenging situations safely.   The idea is to help off-road drivers carefully and precisely navigate steep embankments or other challenging routes, as well as help urban drivers exit tight parking spaces. The “Multi-Point Turn” Range Rover Sport performs autonomous 180-degree turns, while the driver sits back and watches.

JLR is still testing the system and looking at installing it as a feature starting in about 2020, said Nick O’Donnell, a spokesman.

The remote-control app is controlled via Bluetooth, only usable when the driver is within 30 feet of the car, and the maximum speed will be 4 miles per hour.   There are reported plans to move the system over to Wi-Fi for greater range, and a tablet version, which would take advantage of the Range Rover Sport’s surround camera system to provide a live video feed from the bumpers and wheels, is also said to be in the works.

Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: “Research into technologies like these won’t only help us deliver an autonomous car. They will help make real driving safer and more enjoyable. The same sensors and systems that will help an autonomous car make the right decisions, will assist the driver and enhance the experience to help prevent accidents. Autonomous car technologies will not take away the fun of driving.”