45 Years of Range Rover

Land Rover Frisco is celebrating the Range Rover’s 45th birthday this month, adding just one more reason to give praise and admiration for the world’s most desirable luxury SUV.

So far 2015 has seen quite a many highlights for Land Rover.   At the New York International Auto Show in March, Land Rover revealed the exclusive SVAutobiography as well as the landmark six millionth Land Rover, the Range Rover Vogue SE, which rolled off the Solihull production line in April.

Over the last 45 years Range Rover has delivered a series of industry firsts as it has evolved into the unmatched SUV we know today.   As well as introducing a plethora of advanced technologies, many of which have since become industry standards, the original Classic model was cited as an “exemplary work of industrial design” when it became the first vehicle to be displayed at the world famous Louvre museum in Paris.

The Range Rover sits at the pinnacle of the Land Rover brand and matches class-leading off-road capability with a range of state-of-the-art gas, diesel and Hybrid powertrains to deliver an unrivalled blend of refinement, comfort and capability.

Nick Rogers, Jaguar Land Rover Director Global Engineering Operations, said: “Range Rover was the first luxury SUV in the world in 1970 and 45 years on it continues to lead the way. The latest model is the most desirable and sophisticated Land Rover ever, mixing peerless comfort with cutting edge technology to provide the ultimate luxury SUV experience.”

Range Rover’s epic journey began in the sixties as Land Rover looked to revolutionize the growing 4×4 leisure market, and now in its 4th generation, it is still crowned as the original luxury all-terrain vehicle and will continue to be a force to be reckoned with in the coming years ahead.



Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

LRF Supports Links Fore Leukemia!

All of us here at Land Rover Frisco are extremely proud to help sponsor the 19th Annual Links Fore Leukemia Golf Tournament and the inaugural Helicopter Golf Ball Drop!Links for Leukemia Ball Drop Banner 2

The 19th Annual Links Fore Leukemia Golf Tournament is set to take place on Monday, June 29, 2015 at the Stonebriar Country Club in Frisco, Texas.  All proceeds benefit the Leukemia & Lymphoma Society (LLS), the world’s largest voluntary health agency dedicated to blood cancer.

Drop Golf balls are now available for purchase for the chance to win the $2,000 grand prize!    Think of the helicopter golf ball drop like a raffle that falls from the sky.   The public will have the opportunity to purchase a golf ball or a set of golf balls leading up to the tournament.  Each purchaser will be assigned a number or set of numbers that corresponds to their purchased golf ball(s).  On tournament day, a helicopter will hover over the drop site, where the purchased golf balls will be dropped from the helicopter.  The purchaser of the golf ball that lands in the cup or closest to the pin, will win the grand prize of $2,000!   There will also be a cocktail hour, silent auction, lunch, and awards reception following the tournament.

To purchase drop balls please click here, and if you would like to learn more about Links Fore Leukemia as well as event details, please visit their website at www.linksforeleukemiadallas.orgball

We look forward to seeing you at the tournament, as well as at Land Rover Frisco in the heart of Frisco, Texas soon!

Land Rover Pothole Protection

Now here is something that certainly proves that Land Rover strives to go above and beyond, not only for its customers, but for the ultimate good of the driving world.

Land Rover is now developing a series of sensors that can detect when a car goes over a pothole and then relay that information both to local road authorities, which could go out and repair them, and to other vehicles, which could warn drivers of a pothole’s presence or adjust their suspension to make travel smoother. Land Rover also says the tech will be able to detect broken drain covers and raised manhole covers, and it believes the tech will ultimately reduce damage to vehicles.

This fascinating and highly impressive technology is still in its testing phase, but incorporating it into the Land Rover system should be a cinch.  The idea is to add on a forward-facing camera, potentially allowing its car to scan the road ahead, but it’s also relying on information from the car’s suspension and GPS to upload and dish out the data.

Land Rover views detecting potholes as a step toward a more fully autonomous car. “In the future, we are looking to develop systems that could automatically guide a car around potholes without the car leaving its lane and causing a danger to other drivers,” Mike Bell, Jaguar Land Rover’s connected car director, says in a statement. “If the pothole hazard was significant enough, safety systems could slow or even stop the car to minimize the impact.”

The “pothole protector” is currently being tested on the Range Rover Evoque, but Land Rover’s vision is to eventually help all connected cars out there on the open, and war-torn, roads.