Up Up and Away!

Land Rover Frisco in Frisco, Texas is thrilled announce that Land Rover USA has joined forces with Virgin Atlantic!

The showcasing of Land Rover’s latest Discovery Vision Concept and the SpaceShipTwo, Virgin Atlantic’s scale model of their commercial spacecraft, was the perfect way to show off the new partnership.  Both of these ultramodern machines were unveiled on the USS Intrepid, a sea, air and space museum in New York last April.   The Discovery Vision Concept was also on display at the New York International Auto Show and completely stunned the crowds.

The concept Discovery responds to gestures to open doors and turn on/off the headlamps and indicators.  This ultra sleek Land Rover can be transformed from its normal seven-seat layout to a six-seat, five-seat or even a four-seat one.   A feature known as Remote Control Drive will allow for the driver to control the Discovery from outside the vehicle at low speeds. The fog lamps in the front emit a laser that enables the SUV to track objects that may come in the way during serious bouts of off-roading and display a contour map on the instrument cluster.  This map can be used along with Land Rover’s new All-Terrain Coach guidance system which will plot a course through the terrain to assist the driver.

The Discovery Vision Concept styling is truly awe inspiring, with the front grille and headlamps mimicking that of the Evoque. The plastic black chin lends the front a buff look and the flared wheel arches add to the muscular appeal.  Engine choices haven’t been fully revealed as of yet, but at the moment but we expect some plug-in hybrid options with a fuel saving V8 motor.

The partnership with Virgin Atlantic and Land Rover is a huge milestone for the Land Rover Brand, and all of us at Land Rover Frisco can’t wait to see what these two monsters will bring to the table in the coming years.


Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Save Time, Go Online!


Now that winter is finally behind us and the warm air is upon us, it would be a perfect time to bring your pride and joy over to Land Rover Frisco in Frisco, Texas for a pre-summer check up!

With our online service scheduler, you have the ability to forego that pesky phone call and set up a time for our expert service technicians to perform any work that your Land Rover may need with just a few clicks of your mouse!land rover serivce

To get started, simply visit our service portal and register with a few bits of information and once complete, you will then be able to schedule a day and time for you to bring your vehicle over to see us.  It’s that simple!   You can even register for a personal web page that tracks real-time information on all of your vehicles including; current repair order statuses, reminders, service history and more!

And remember, each of our Land Rover Genuine Parts are designed, engineered and tested for optimum performance, safety, durability and reliability so you know you will be in good hands both on and off the road.

Visit us online to schedule your next service appointment with us today!  We look forward to seeing you and working on your Land Rover soon, here at the one and only Land Rover Frisco!

The 2014 Overland Expo!

Land Rover Frisco would very much like you to join us as we help usher in the 2014 Overland Expo!expo 3

The Overland Expo is an international event that educates and inspires people to get out and explore the world, by bike and by vehicle. There will be a vast amount of activities to partake in, including over 140 classes and workshops, live music, great food, happy hours and tons of 4WD accessories and camping gear.   There is even an onsite camping ground if you feel like hacking it out in the wilderness for a few days!

Get ready to be blown away by the expanded 6-acre Overland skills areas, with driving and motorcycle riding, and hands-on instruction that will allow you to custom-tailor specific overland skills training including; winching, ropework and lashing, recovery, specialty substrates, spotting, bush skills, and more.   The on-site driving course built by Land Rover Experience is staffed by a dozen of the top overland driving skills trainers in the world!

The first event will take place May 16-18 outside Flagstaff, AZ, and the second on October 3-5 outside Asheville, NC.  This is the world’s most unique event for do-it-yourself adventure travel enthusiasts, with hundreds of session hours of classes for 4-wheel drive and adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable discussions, demonstrations, and a large expo featuring over 180 vendors of adventure travel gear, bikes, vehicles and services.

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Call Land Rover Frisco today to register for a full, all-inclusive education package—the Overland Experience (single or double)—or come on a day pass and enjoy a la carte programs.

Spots are filling up fast so call us today to get signed up!   We can’t wait to see you there, and don’t forget to stop by our dealership to view our always impressive lineup of luxurious and highly capable Land Rovers!