This achievement for Land Rover marks the first time in the survey’s history that an SUV has earned the top score. The 18th annual APEAL (Automotive Performance, Execution, and Layout) study, surveyed over 83,000 drivers through eight categories of vehicle performance and design: engine/transmission, ride, handling and braking, comfort/convenience, seats, cockpit/instrument panel, heating, ventilation and cooling, sound system; and styling/exterior. The results for each model were used to assign it an APEAL score on a 1,000-point scale.
“It’s a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study,” says Kim McCullough, Brand Vice President of Land Rover North America. “This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever.”
The all new 2013 Range Rover was unleashed last October and has since received over 20 awards and accolades globally to date. Visit Land Rover Frisco in Frisco, Texas to see for yourself how the 2013 Range Rover has taken the SUV world by storm, and let us help turn your dream into a realty by getting you behind the wheel of this truly magnificent machine today!