Range Rover Evoque SW1

Land Rover has taken the already infamous Evoque to brand new heights, paying tribute to Queen and country with the announcement of the Evoque SW1 special edition that will soon debut at the Paris Motor Show. evoque

The SW1 Evoque is the first in a series of “Inspired by Britain” special editions from Jaguar Land Rover’s award winning design team.  Based on the current Dynamic body style, the SW1 will be offered in an array of tantalizing colors including; Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey, and boasting a Fuji white roof and Fuji white 20″ alloy wheels.  The SW1 also signifies white body stripes and Union Jack graphics on the mirrors and rear spoiler.

Dwelling inside the cabin is a plush Taurus Ebony leather upholstery, door inserts, arm rests and facia trim picked out with contrast Cirrus stitching.  A stand-out anodised red finish is applied to the rotary shift controller and shift paddles for models fitted with the 9-speed automatic transmission, while versions with the manual transmission receive a unique themed gear lever insert.  The headrests and carpet mats are also finished with tags bearing the Union Flag color graphic.   As an extra touch, the same motif is etched into the sill plates as well as the vehicle key.hud

Besides announcing the special edition, Land Rover revealed that the Evoque can now be ordered with an advanced integrated laser Heads-Up Display.  In a world first, the Land Rover system features laser holographic techniques, resulting in superior color saturation, brightness and contrast.  HUD allows drivers to maintain a clear view of the road, while simultaneously receiving key driving information such as road speed, gear position, turn-by-turn navigation, and traffic sign recognition.  The system is fully configurable and customizable, all functions can be switched on or off, brightness can be increased or decreased and the vertical position of the display can be adjusted from the cluster menu.

The HUD is available to order now on the Range Rover Evoque, and the Special Edition SW1 will go on sale globally in mid-October with pricing being announced closer to launch.  Call Land Rover Frisco today to find out more and to place your order for what is sure to be a real head turner.

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Land Rover Frisco
5935 Preston Road FriscoTX75034 USA 
 • 972-370-2345

Blast Off Into Space!

Land Rover Frisco in Frisco, Texas proudly invites you to partake in the event of a lifetime with Land Rover’s Galactic Discovery Competition!

The winner of this prestigious contest will be given a once-in-a-lifetime trip to space with 3 friends who will be among the first pioneering travelers to view the earth from space and experience out-of-seat zero gravity!space

The incredible Virgin Galactic space flight prize was announced to audiences around the world through a film featuring a group of the world’s greatest-living adventurers and personalities, all of whom will be backing the mission, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.

The film helps to kickoff Land Rover’s biggest ever digitally-led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, Land Rover will utilize social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world’s most promising new astronauts.

The competition will consist of a 30-second video, or a still image, that demonstrates their spirit of adventure, choose three friends to join them on their space adventure and submit it via Land Rover’s website (http://www.landrover.com/gotospace). space 2

Land Rover and Virgin Galactic are exploring potential collaborations, projects and the development of immersive experiences for customers across the globe.  They are also actively working together on joint STEM education programs, which encourage youngsters to aspire to a future in science, technology, engineering and mathematics. Both brands see the massive potential to develop their partnership to inspire others and motivate all those who are interested in pursuing careers in these vitally important fields.

Call or stop by Land Rover Frisco today to find out more, as well as to gaze upon our new lineup of award-winning vehicles.

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The Land Rover Terrain Response System

Land Rover Frisco in Frisco, Texas would like to give you a quick lesson on the ins and outs of the innovative and highly impressive Land Rover Terrain Response system.  terrainn4

Terrain Response System assures that the driver will be up to nearly any off-road task. It offers five different settings that adjust throttle response, gear changes, vehicle ride height and the differentials to optimize mobility in varying environments. With the recent addition of Terrain Response 2 Auto, you now have the option of allowing your Land Rover sense and adjust to the appropriate combination of terrain response settings automatically.  At the flick of a switch, Terrain Response 2 Auto reconfigures transmission, suspension and traction settings for maximum drivability in just about any condition.

For driving on paved roads as well as on the highway, and is also suitable for soft, muddy, waterlogged or rutted ground.

Throttle response is dialed back to reduce wheelspin, the transmission starts in second gear and the differential locks are set to be more aggressive. This is the first mode since it represents the type of terrain drivers are likely to encounter the most often.

Suitable for soft, muddy, waterlogged or rutted ground.  In this mode, the transmission starts in first gear and the system recommends both low range and a raised suspension

This mode is used to counteract loose sand in which the system dials back throttle response and changes the transmission shift pattern to maximize power.

Over larger moguls, drivers need reduced throttle response but a more aggressive traction control. This mode only works in low range since rock crawling is not to be done at speed.terrain

The capabilities of your Land Rover are truly endless and you will see for yourself the true meaning of what technology driven means.   Call or stop by Land Rover Frisco today to schedule a test climb in any of our award winning vehicles and put your driving skills to the test!


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Conquering The Great Divide

Land Rover Frisco in the heart of Frisco, Texas is proud to announce that we are gearing up for the adventure of a lifetime with the 25th Anniversary of the Great Divide!great 2

In 1989 Land Rover embarked on an aspiring adventure to traverse the most demanding portion of the Continental Divide in Colorado. With the Rocky Mountains as the backdrop, a caravan of Range Rovers navigated their way along a route that took nearly two years to develop.

Now, to pay homage to this legendary adventure, a fleet of Range Rover vehicles will travel nearly 1,000 miles via unpaved roads from Denver to Telluride along the original Great Divide route.  Throughout the expedition, participants will navigate narrow rocky trails with steep drop-offs and mountain passes using stock 2014 Range Rover vehicles with no special modifications, and will be guided by a handful of professional Land Rover Driving Instructors who will help them along the way.  This epic journey is designed for both novice and avid off-road enthusiasts and is guaranteed to be a truly unforgettable experience.

“The story of Land Rover has long been written on mountain passes and remote trails,” said Kim McCullough, Brand Vice President of Land Rover North America. “By commemorating the 25th anniversary of the Great Divide and of Tread Lightly!, Land Rover reaffirms its continued commitment to off-road capability and environmental responsibility.”great

If you would like to participate in the unique opportunity to navigate a Land Rover across some of the world’s most awe-inspiring landscapes over a ten day journey, starting on September 3rd and ending on the 12th, then please call Land Rover Frisco and we can see if we can find you a spot.

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Unleashed – The 2015 Range Rover Sport SVR

When it comes to luxury, performance and power, there is no other machine on the planet that rivals that of a Land Rover, and now the time has come for Land Rover Frisco in Frisco, Texas to unleash the ultimate in off-road performance with the 2015 Range Rover Sport SVR!

The all new and highly capable SVR is truly a site for sore eyes, and ears, accelerating with its monstrous 5.0-liter supercharged V8 from 0-60 mph in a mere 4.5 seconds and with a top track speed of 162 mph.  The 550 horsepower engine’s advanced and highly efficient design characteristics also include low internal friction, high-pressure direct injection with a centrally mounted, multi-hole, spray-guided injection system, dual independent variable camshaft timing and an advanced intelligent stop/start system that kills the engine instead of idling and instantly restarts it when the driver is read to proceed.

Showcasing an electronically controlled two-stage active exhaust, the Range Rover SVR produces an inspired soundtrack at higher engine speeds while maintaining refinement during steady-state driving. Emphasizing all-terrain capability, vehicles are equipped with 21-inch alloy wheels with 275/45 R21 all-season Continental Cross Contact tires.

As far as other enhancements go, the SVR-exclusive Estoril Blue paint is stunningly gorgeous, and the new front and rear fascias show signs of absolute style and aggression. The quad exhausts at the rear give it a nice added touch, and in the cabin, the new sport seats look and feel marvelous and should keep you well situated and comfortable both on and off-road.   The exterior design also boosts cooling and aerodynamic efficiencies, and a modified interior featuring sport seats provides visual differentiation and offers increased support for both driver and passengers.

John Edwards, Managing Director of Land Rover Special Operations, said: “The Range Rover Sport SVR is a natural progression beyond the core vehicle’s outstanding on- and off-road capabilities and leading-edge design. It’s exhilarating performance will satisfy a particularly demanding customer set.”

To find out more or to place your order for the upcoming Range Rover SVR, please call our dealership and one of our team members will gladly assist.

Go above and beyond, at Land Rover Frisco in the heart of Frisco, Texas!

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